Florida Blue Advertiser Profile


Florida Blue
Health Insurance
4800 Deerwood Campus Parkway, Jacksonville, FL US 32246
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Florida Blue is part of BlueCross BlueShield of Florida, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Florida Blue last advertised a new product in May, 2021.

We have key contact information for decision makers at Florida Blue.

Summary


Florida Blue is part of BlueCross BlueShield of Florida, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Florida Blue last advertised a new product in May, 2021.

We have key contact information for decision makers at Florida Blue.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have contact information for decision makers at Florida Blue, including Executives, Strategists, Media Buyers and Agency contacts.


Krystal R.
Senior Manager, Experiential Marketing

Josh W.
Media Strategy Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have contact information for decision makers at Florida Blue, including Executives, Strategists, Media Buyers and Agency contacts.


Krystal R.
Senior Manager, Experiential Marketing

Josh W.
Media Strategy Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Florida Blue and its subsidiaries.
Display
Display
Last ran on Florida Trend on 6/14/2022.
TV
TV
Last ran on UniMas on 8/6/2021.
Print
Print
Last ran on South Florida Business Journal in the 06/2022 issue.
Display
Display
Last ran on Florida Trend on 6/14/2022.
TV
TV
Last ran on UniMas on 8/6/2021.
Print
Print
Last ran on South Florida Business Journal in the 06/2022 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Florida Blue and its subsidiaries.
Display
Display
Last ran on Florida Trend on 6/14/2022.
TV
TV
Last ran on UniMas on 8/6/2021.
Print
Print
Last ran on South Florida Business Journal in the 06/2022 issue.
Display
Display
Last ran on Florida Trend on 6/14/2022.
TV
TV
Last ran on UniMas on 8/6/2021.
Print
Print
Last ran on South Florida Business Journal in the 06/2022 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Florida Blue Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Florida Blue Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 39,935 new product launches overall.
Use MediaRadar to stay current on new product launches for Florida Blue.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 39,935 new product launches overall.
Use MediaRadar to stay current on new product launches for Florida Blue.