Florida Blue Advertiser Profile
Florida Blue is part of:
Florida Blue is part of BlueCross BlueShield of Florida, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Florida Blue last advertised a new product in March, 2023.
We have key contact information for decision makers at Florida Blue.
We have key contact information for decision makers at Florida Blue.
Summary
Florida Blue is part of BlueCross BlueShield of Florida, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Florida Blue last advertised a new product in March, 2023.
We have key contact information for decision makers at Florida Blue.
We have key contact information for decision makers at Florida Blue.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have contact information for decision makers at Florida Blue, including Executives, Strategists, Media Buyers and Agency contacts.
Kelley R.
Director Of Marketing Strategy, Medicare
Evan E.
Senior Specialist - Experiential Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have contact information for decision makers at Florida Blue, including Executives, Strategists, Media Buyers and Agency contacts.
Kelley R.
Director Of Marketing Strategy, Medicare
Evan E.
Senior Specialist - Experiential Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Florida Blue and its subsidiaries.
Video
Last ran on YouTube - Celebrity News Channels on 4/1/2024.
Print
Last ran on The Morning Call in the 04/2024 issue.
Video
Last ran on YouTube - Gaming Channels on 3/1/2024.
Video
Last ran on YouTube - Celebrity News Channels on 4/1/2024.
Print
Last ran on The Morning Call in the 04/2024 issue.
Video
Last ran on YouTube - Gaming Channels on 3/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Florida Blue and its subsidiaries.
Video
Last ran on YouTube - Celebrity News Channels on 4/1/2024.
Print
Last ran on The Morning Call in the 04/2024 issue.
Video
Last ran on YouTube - Gaming Channels on 3/1/2024.
Video
Last ran on YouTube - Celebrity News Channels on 4/1/2024.
Print
Last ran on The Morning Call in the 04/2024 issue.
Video
Last ran on YouTube - Gaming Channels on 3/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Florida Blue Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Florida Blue recently bought a Video digital ad. See which other premium units they bought.
- Florida Blue recently placed a direct ad on www.miamitimesonline.com. See where else they recently placed direct ads.
- Florida Blue recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Florida Blue Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Florida Blue recently bought a Video digital ad. See which other premium units they bought.
- Florida Blue recently placed a direct ad on www.miamitimesonline.com. See where else they recently placed direct ads.
- Florida Blue recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Use MediaRadar to stay current on new product launches for Florida Blue.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Use MediaRadar to stay current on new product launches for Florida Blue.