Ford is part of Ford Motor Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Ford launched and advertised 5 new products in the past twelve months.

We have 24 people on file in marketing roles at Ford, and 102 at their agencies.

Summary


Ford is part of Ford Motor Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Ford launched and advertised 5 new products in the past twelve months.

We have 24 people on file in marketing roles at Ford, and 102 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 126 decision makers for you to contact at Ford, including Executives, Strategists, Media Buyers and Agency contacts.


Sheryl C.
Global Trends and Futuring

Emily T.
Senior Media Planner

Debbi B.
SUV Digital Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 126 decision makers for you to contact at Ford, including Executives, Strategists, Media Buyers and Agency contacts.


Sheryl C.
Global Trends and Futuring

Emily T.
Senior Media Planner

Debbi B.
SUV Digital Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Ford and its subsidiaries.
Display
Display
Last ran on Slice (Canada) on 3/15/2019.
TV
TV
Last ran on ESPN Deportes on 3/14/2019.
Print
Print
Last ran on The Hockey News (Canada) in the 03/2019 issue.
Display
Display
Last ran on Slice (Canada) on 3/15/2019.
TV
TV
Last ran on ESPN Deportes on 3/14/2019.
Print
Print
Last ran on The Hockey News (Canada) in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Ford and its subsidiaries.
Display
Display
Last ran on Slice (Canada) on 3/15/2019.
TV
TV
Last ran on ESPN Deportes on 3/14/2019.
Print
Print
Last ran on The Hockey News (Canada) in the 03/2019 issue.
Display
Display
Last ran on Slice (Canada) on 3/15/2019.
TV
TV
Last ran on ESPN Deportes on 3/14/2019.
Print
Print
Last ran on The Hockey News (Canada) in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Ford Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Ford Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,728 new product launches overall.
Ford campaigns first seen Sep 2018.
Ford launched campaigns supporting 5 new product lines in the last twelve months, including Ford+Alexa Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,728 new product launches overall.
Ford campaigns first seen Sep 2018.
Ford launched campaigns supporting 5 new product lines in the last twelve months, including Ford+Alexa Mobile App.