Frito-Lay North America Advertiser Profile
Frito-Lay North America is part of PepsiCo, Inc. . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Frito-Lay North America launched and advertised 7 new products in the past twelve months.
We have 608 people on file in marketing roles at Frito-Lay North America, and 21 at their agencies.
We have 608 people on file in marketing roles at Frito-Lay North America, and 21 at their agencies.
Summary
Frito-Lay North America is part of PepsiCo, Inc. . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Frito-Lay North America launched and advertised 7 new products in the past twelve months.
We have 608 people on file in marketing roles at Frito-Lay North America, and 21 at their agencies.
We have 608 people on file in marketing roles at Frito-Lay North America, and 21 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 629 decision makers for you to contact at Frito-Lay North America, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Sophia H.
Manager, Digital Activation
Lauren H.
Senior Manager, Global Media & Data - Marketing Digitalization
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 629 decision makers for you to contact at Frito-Lay North America, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Sophia H.
Manager, Digital Activation
Lauren H.
Senior Manager, Global Media & Data - Marketing Digitalization
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Frito-Lay North America and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 2/1/2026.
TV
Last ran on Hallmark on 2/9/2026.
Print
Last ran on The Wall Street Journal in the 02/2026 issue.
Video
Last ran on YouTube - Music Channels on 2/1/2026.
TV
Last ran on Hallmark on 2/9/2026.
Print
Last ran on The Wall Street Journal in the 02/2026 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Frito-Lay North America and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 2/1/2026.
TV
Last ran on Hallmark on 2/9/2026.
Print
Last ran on The Wall Street Journal in the 02/2026 issue.
Video
Last ran on YouTube - Music Channels on 2/1/2026.
TV
Last ran on Hallmark on 2/9/2026.
Print
Last ran on The Wall Street Journal in the 02/2026 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Frito-Lay North America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Frito-Lay North America recently bought a Video digital ad. See which other premium units they bought.
- Frito-Lay North America recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Frito-Lay North America recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Frito-Lay North America Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Frito-Lay North America recently bought a Video digital ad. See which other premium units they bought.
- Frito-Lay North America recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Frito-Lay North America recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,772 new product launches overall.
Frito-Lay North America launched campaigns supporting 7 new product lines in the last twelve months, including Nut Harvest Flavored Peanuts.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,772 new product launches overall.
Frito-Lay North America launched campaigns supporting 7 new product lines in the last twelve months, including Nut Harvest Flavored Peanuts.