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  • Media Spend
  • New Product Launches

Gap spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Gap launched and advertised 8 new products in the past twelve months.

We have 24 people on file in marketing roles at Gap, and 8 at their agencies.

Summary


Gap spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Gap launched and advertised 8 new products in the past twelve months.

We have 24 people on file in marketing roles at Gap, and 8 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Gap, including Executives, Strategists, Media Buyers and Agency contacts.


Mary A.
Chief Marketing Officer

Vivien K.
Associate Media Director

Jenna B.
Associate Marketing Manager of Digital Brand Management

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Gap, including Executives, Strategists, Media Buyers and Agency contacts.


Mary A.
Chief Marketing Officer

Vivien K.
Associate Media Director

Jenna B.
Associate Marketing Manager of Digital Brand Management

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Gap and its subsidiaries.
Mobile
Mobile
Last ran on Romper.com on 6/26/2020.
TV
TV
Last ran on VH-1 on 6/27/2020.
Print
Print
Last ran on Parents in the 05/2020 issue.
Mobile
Mobile
Last ran on Romper.com on 6/26/2020.
TV
TV
Last ran on VH-1 on 6/27/2020.
Print
Print
Last ran on Parents in the 05/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Gap and its subsidiaries.
Mobile
Mobile
Last ran on Romper.com on 6/26/2020.
TV
TV
Last ran on VH-1 on 6/27/2020.
Print
Print
Last ran on Parents in the 05/2020 issue.
Mobile
Mobile
Last ran on Romper.com on 6/26/2020.
TV
TV
Last ran on VH-1 on 6/27/2020.
Print
Print
Last ran on Parents in the 05/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Gap Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Gap Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,782 new product launches overall.
Gap campaigns first seen Aug 2019.
Gap launched campaigns supporting 8 new product lines in the last twelve months, including GAP Private Labels.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,782 new product launches overall.
Gap campaigns first seen Aug 2019.
Gap launched campaigns supporting 8 new product lines in the last twelve months, including GAP Private Labels.