GE Appliances Advertiser Profile
GE Appliances is part of Haier Group (海尔集团). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. GE Appliances launched and advertised 5 new products in the past twelve months.
We have 11 people on file in marketing roles at GE Appliances, and 4 at their agencies.
We have 11 people on file in marketing roles at GE Appliances, and 4 at their agencies.
Summary
GE Appliances is part of Haier Group (海尔集团). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. GE Appliances launched and advertised 5 new products in the past twelve months.
We have 11 people on file in marketing roles at GE Appliances, and 4 at their agencies.
We have 11 people on file in marketing roles at GE Appliances, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at GE Appliances, including Executives, Strategists, Media Buyers and Agency contacts.
Mary P.
CMO | Vice President, Marketing & Brand
Kim G.
Vice President Client Services
Todd G.
Executive Brand Director, GE & GE Profile Brands and Customer Marketing National Accounts
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at GE Appliances, including Executives, Strategists, Media Buyers and Agency contacts.
Mary P.
CMO | Vice President, Marketing & Brand
Kim G.
Vice President Client Services
Todd G.
Executive Brand Director, GE & GE Profile Brands and Customer Marketing National Accounts
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GE Appliances and its subsidiaries.
Native
Last ran on Best Buy on 9/1/2024.
Print
Last ran on RV Business in the 09/2024 issue.
Display
Last ran on Best Buy on 9/1/2024.
Native
Last ran on Best Buy on 9/1/2024.
Print
Last ran on RV Business in the 09/2024 issue.
Display
Last ran on Best Buy on 9/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GE Appliances and its subsidiaries.
Native
Last ran on Best Buy on 9/1/2024.
Print
Last ran on RV Business in the 09/2024 issue.
Display
Last ran on Best Buy on 9/1/2024.
Native
Last ran on Best Buy on 9/1/2024.
Print
Last ran on RV Business in the 09/2024 issue.
Display
Last ran on Best Buy on 9/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GE Appliances Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- GE Appliances recently bought a Native digital ad. See which other premium units they bought.
- GE Appliances recently placed a direct ad on www.bestbuy.com. See where else they recently placed direct ads.
- GE Appliances recently placed a programmatic ad on www.allrecipes.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GE Appliances Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- GE Appliances recently bought a Native digital ad. See which other premium units they bought.
- GE Appliances recently placed a direct ad on www.bestbuy.com. See where else they recently placed direct ads.
- GE Appliances recently placed a programmatic ad on www.allrecipes.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
GE Appliances launched campaigns supporting 5 new product lines in the last twelve months, including GE Monogram Wall Ovens.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
GE Appliances launched campaigns supporting 5 new product lines in the last twelve months, including GE Monogram Wall Ovens.