General Electric Advertiser Profile


General Electric
General Conglomerate
5 Necco Street, Boston, MA US 02210
(617) 443-3000
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

General Electric spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Electric launched and advertised 7 new products in the past twelve months.

We have 19 people on file in marketing roles at General Electric, and 4 at their agencies.

Summary


General Electric spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Electric launched and advertised 7 new products in the past twelve months.

We have 19 people on file in marketing roles at General Electric, and 4 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 23 decision makers for you to contact at General Electric, including Executives, Strategists, Media Buyers and Agency contacts.


Kim S.
Chief Marketing Officer

Jane A.
Associate Director, Integrated Video Investment

Steven K.
Global Director of Digital Marketing and Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 23 decision makers for you to contact at General Electric, including Executives, Strategists, Media Buyers and Agency contacts.


Kim S.
Chief Marketing Officer

Jane A.
Associate Director, Integrated Video Investment

Steven K.
Global Director of Digital Marketing and Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Electric and its subsidiaries.
Display
Display
Last ran on Automation World on 4/30/2021.
TV
TV
Last ran on CNBC on 4/30/2021.
Print
Print
Last ran on Air Force Magazine in the 05/2021 issue.
Display
Display
Last ran on Automation World on 4/30/2021.
TV
TV
Last ran on CNBC on 4/30/2021.
Print
Print
Last ran on Air Force Magazine in the 05/2021 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Electric and its subsidiaries.
Display
Display
Last ran on Automation World on 4/30/2021.
TV
TV
Last ran on CNBC on 4/30/2021.
Print
Print
Last ran on Air Force Magazine in the 05/2021 issue.
Display
Display
Last ran on Automation World on 4/30/2021.
TV
TV
Last ran on CNBC on 4/30/2021.
Print
Print
Last ran on Air Force Magazine in the 05/2021 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Electric Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Electric Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,307 new product launches overall.
General Electric campaigns first seen May 2020.
General Electric launched campaigns supporting 7 new product lines in the last twelve months, including AiRXOS.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,307 new product launches overall.
General Electric campaigns first seen May 2020.
General Electric launched campaigns supporting 7 new product lines in the last twelve months, including AiRXOS.