General Electric Advertiser Profile


General Electric
General Conglomerate
3135 Easton Turnpike, Fairfield, CT US 06828
(203) 373-2211

General Electric spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Electric launched and advertised 23 new products in the past twelve months.

We have 15 people on file in marketing roles at General Electric, and 10 at their agencies.

Summary


General Electric spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Electric launched and advertised 23 new products in the past twelve months.

We have 15 people on file in marketing roles at General Electric, and 10 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 25 decision makers for you to contact at General Electric, including Executives, Strategists, Media Buyers and Agency contacts.


Glenn T.
Chief Marketing Officer

Lindsey C.
Senior Vice President, Senior Director

Mckenzie Z.
Consumer Digital Marketing Co Operative

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 25 decision makers for you to contact at General Electric, including Executives, Strategists, Media Buyers and Agency contacts.


Glenn T.
Chief Marketing Officer

Lindsey C.
Senior Vice President, Senior Director

Mckenzie Z.
Consumer Digital Marketing Co Operative

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Electric and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/7/2019.
Display
Display
Last ran on ENTELEC The Energy Telecommunications & Electrical Association on 7/12/2019.
TV
TV
Last ran on NBC on 5/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/7/2019.
Display
Display
Last ran on ENTELEC The Energy Telecommunications & Electrical Association on 7/12/2019.
TV
TV
Last ran on NBC on 5/18/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Electric and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/7/2019.
Display
Display
Last ran on ENTELEC The Energy Telecommunications & Electrical Association on 7/12/2019.
TV
TV
Last ran on NBC on 5/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/7/2019.
Display
Display
Last ran on ENTELEC The Energy Telecommunications & Electrical Association on 7/12/2019.
TV
TV
Last ran on NBC on 5/18/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Electric Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Electric Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
General Electric campaigns first seen May 2019.
General Electric launched campaigns supporting 23 new product lines in the last twelve months, including Baker Hughes Subsea.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
General Electric campaigns first seen May 2019.
General Electric launched campaigns supporting 23 new product lines in the last twelve months, including Baker Hughes Subsea.