General Mills Advertiser Profile
General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 17 new products in the past twelve months.
We have 30 people on file in marketing roles at General Mills, and 7 at their agencies.
We have 30 people on file in marketing roles at General Mills, and 7 at their agencies.
Summary
General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 17 new products in the past twelve months.
We have 30 people on file in marketing roles at General Mills, and 7 at their agencies.
We have 30 people on file in marketing roles at General Mills, and 7 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 37 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.
Michelle C.
Head of Brand Strategy & Marketing, Gold Medal Ventures
Christina R.
Manager, Paid Social
Courtney M.
Director of Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 37 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.
Michelle C.
Head of Brand Strategy & Marketing, Gold Medal Ventures
Christina R.
Manager, Paid Social
Courtney M.
Director of Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/1/2024.
Display
Last ran on Amazon on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Snapchat
Last ran on Snapchat on 10/1/2024.
Display
Last ran on Amazon on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/1/2024.
Display
Last ran on Amazon on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
Snapchat
Last ran on Snapchat on 10/1/2024.
Display
Last ran on Amazon on 11/1/2024.
TV
Last ran on Food Network on 11/16/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Increased Spending YoY
- General Mills recently bought a Video digital ad. See which other premium units they bought.
- General Mills recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- General Mills recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 20 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Increased Spending YoY
- General Mills recently bought a Video digital ad. See which other premium units they bought.
- General Mills recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- General Mills recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 20 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
General Mills launched campaigns supporting 17 new product lines in the last twelve months, including Yoplait Protein.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
General Mills launched campaigns supporting 17 new product lines in the last twelve months, including Yoplait Protein.