General Mills Advertiser Profile


General Mills
Food Conglomerate
One General Mills Blvd, Minneapolis, MN US 55426
(763) 764-7600

General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 11 new products in the past twelve months.

We have 50 people on file in marketing roles at General Mills, and 16 at their agencies.

Summary


General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 11 new products in the past twelve months.

We have 50 people on file in marketing roles at General Mills, and 16 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 66 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Maya W.
Associate Media Director

Jonathan S.
Manager of Integrated Shopper Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 66 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.


Brad H.
Chief Brand Officer

Maya W.
Associate Media Director

Jonathan S.
Manager of Integrated Shopper Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/18/2018.
Display
Display
Last ran on Sam's Club on 3/15/2019.
TV
TV
Last ran on TV Land on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/18/2018.
Display
Display
Last ran on Sam's Club on 3/15/2019.
TV
TV
Last ran on TV Land on 3/15/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/18/2018.
Display
Display
Last ran on Sam's Club on 3/15/2019.
TV
TV
Last ran on TV Land on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/18/2018.
Display
Display
Last ran on Sam's Club on 3/15/2019.
TV
TV
Last ran on TV Land on 3/15/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
General Mills campaigns first seen Jul 2018.
General Mills launched campaigns supporting 11 new product lines in the last twelve months, including Protein One.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
General Mills campaigns first seen Jul 2018.
General Mills launched campaigns supporting 11 new product lines in the last twelve months, including Protein One.