General Mills Advertiser Profile


General Mills
Food Conglomerate
1 General Mills Blvd, Golden Valley, MN US 55426
(763) 764-7600
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 18 new products in the past twelve months.

We have 32 people on file in marketing roles at General Mills, and 18 at their agencies.

Summary


General Mills spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Mills launched and advertised 18 new products in the past twelve months.

We have 32 people on file in marketing roles at General Mills, and 18 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.


Michelle C.
Head of Brand Strategy & Marketing, Gold Medal Ventures

Eric K.
Founder and Chief Creative Officer

Anna T.
Brand Manager - Cereal - Kid Variety, Emerging Brands & Strategic Growth Channels

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at General Mills, including Executives, Strategists, Media Buyers and Agency contacts.


Michelle C.
Head of Brand Strategy & Marketing, Gold Medal Ventures

Eric K.
Founder and Chief Creative Officer

Anna T.
Brand Manager - Cereal - Kid Variety, Emerging Brands & Strategic Growth Channels

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Native
Native
Last ran on Target on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on DVM360 in the 03/2024 issue.
Native
Native
Last ran on Target on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on DVM360 in the 03/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Mills and its subsidiaries.
Native
Native
Last ran on Target on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on DVM360 in the 03/2024 issue.
Native
Native
Last ran on Target on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on DVM360 in the 03/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Mills Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
General Mills campaigns first seen Dec 2023.
General Mills launched campaigns supporting 18 new product lines in the last twelve months, including Blue Buffalo Dog Treats.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
General Mills campaigns first seen Dec 2023.
General Mills launched campaigns supporting 18 new product lines in the last twelve months, including Blue Buffalo Dog Treats.