General Motors Company Advertiser Profile


General Motors Company
Automotive Group
300 Renaissance Center, Detroit, MI US 48265
(313) 667-1500
General Motors Company is part of:

General Motors Company spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Motors Company launched and advertised 19 new products in the past twelve months.

We have 45 people on file in marketing roles at General Motors Company , and 112 at their agencies.

Summary


General Motors Company spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. General Motors Company launched and advertised 19 new products in the past twelve months.

We have 45 people on file in marketing roles at General Motors Company , and 112 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 157 decision makers for you to contact at General Motors Company , including Executives, Strategists, Media Buyers and Agency contacts.


Deborah W.
Global Chief Marketing Officer

Gary H.
Media Planning Supervisor

Jamie B.
Senior Manager Digital, Site, Social and CRM

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 157 decision makers for you to contact at General Motors Company , including Executives, Strategists, Media Buyers and Agency contacts.


Deborah W.
Global Chief Marketing Officer

Gary H.
Media Planning Supervisor

Jamie B.
Senior Manager Digital, Site, Social and CRM

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Motors Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/22/2018.
Display
Display
Last ran on WaterSki on 11/10/2018.
TV
TV
Last ran on Science on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 8/22/2018.
Display
Display
Last ran on WaterSki on 11/10/2018.
TV
TV
Last ran on Science on 11/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by General Motors Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/22/2018.
Display
Display
Last ran on WaterSki on 11/10/2018.
TV
TV
Last ran on Science on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 8/22/2018.
Display
Display
Last ran on WaterSki on 11/10/2018.
TV
TV
Last ran on Science on 11/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Motors Company Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
General Motors Company Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
General Motors Company  campaigns first seen Mar 2018.
General Motors Company launched campaigns supporting 19 new product lines in the last twelve months, including Cadillac XT4.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
General Motors Company  campaigns first seen Mar 2018.
General Motors Company launched campaigns supporting 19 new product lines in the last twelve months, including Cadillac XT4.