Genesco Advertiser Profile


Genesco
Apparel & Accessories Holding Company
1415 Murfreesboro Road, Ste 264, Nashville, TN US 37217
(615) 367-8283
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Genesco spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Genesco last advertised a new product in October, 2019.

We have 5 people on file in marketing roles at Genesco, and 2 at their agency.

Summary


Genesco spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Genesco last advertised a new product in October, 2019.

We have 5 people on file in marketing roles at Genesco, and 2 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Genesco, including Executives, Strategists, Media Buyers and Agency contacts.


Jay M.
Vice President of Marketing, Licensed Brands

Patricia W.
Chief Executive Officer

Taylor R.
Marketing and eCommerce Manager of Licensed Brands

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Genesco, including Executives, Strategists, Media Buyers and Agency contacts.


Jay M.
Vice President of Marketing, Licensed Brands

Patricia W.
Chief Executive Officer

Taylor R.
Marketing and eCommerce Manager of Licensed Brands

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Genesco and its subsidiaries.
Display
Display
Last ran on Vibe on 11/2/2020.
Print
Print
Last ran on Modern Luxury Hawaii in the 11/2020 issue.
Display
Display
Last ran on Everyday Health: Back Pain on 10/26/2020.
Display
Display
Last ran on Vibe on 11/2/2020.
Print
Print
Last ran on Modern Luxury Hawaii in the 11/2020 issue.
Display
Display
Last ran on Everyday Health: Back Pain on 10/26/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Genesco and its subsidiaries.
Display
Display
Last ran on Vibe on 11/2/2020.
Print
Print
Last ran on Modern Luxury Hawaii in the 11/2020 issue.
Display
Display
Last ran on Everyday Health: Back Pain on 10/26/2020.
Display
Display
Last ran on Vibe on 11/2/2020.
Print
Print
Last ran on Modern Luxury Hawaii in the 11/2020 issue.
Display
Display
Last ran on Everyday Health: Back Pain on 10/26/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Genesco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Genesco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,315 new product launches overall.
Use MediaRadar to stay current on new product launches for Genesco.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,315 new product launches overall.
Use MediaRadar to stay current on new product launches for Genesco.