GM Genuine Parts Advertiser Profile
Automotive Aftermarket Parts/Accessories
300 Renaissance Center, Detroit, MI US 48265-3000
(313) 556-5000
GM Genuine Parts is part of:
GM Genuine Parts is part of General Motors Company . They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. GM Genuine Parts last advertised a new product in October, 2023.
We have 34 people on file in marketing roles at GM Genuine Parts, and 19 at their agencies.
We have 34 people on file in marketing roles at GM Genuine Parts, and 19 at their agencies.
Summary
GM Genuine Parts is part of General Motors Company . They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. GM Genuine Parts last advertised a new product in October, 2023.
We have 34 people on file in marketing roles at GM Genuine Parts, and 19 at their agencies.
We have 34 people on file in marketing roles at GM Genuine Parts, and 19 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 53 decision makers for you to contact at GM Genuine Parts, including Executives, Strategists, Media Buyers and Agency contacts.
Claudia S.
Chief Marketing Officer, Customer Care and Aftersales
Melonie S.
Senior VP, Managing Director
David S.
Manager, Emerging Media and Partnerships
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 53 decision makers for you to contact at GM Genuine Parts, including Executives, Strategists, Media Buyers and Agency contacts.
Claudia S.
Chief Marketing Officer, Customer Care and Aftersales
Melonie S.
Senior VP, Managing Director
David S.
Manager, Emerging Media and Partnerships
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GM Genuine Parts and its subsidiaries.
Display
Last ran on IndieWire on 11/1/2024.
Print
Last ran on Autobody News in the 11/2024 issue.
Display
Last ran on Street Muscle on 10/1/2024.
Display
Last ran on IndieWire on 11/1/2024.
Print
Last ran on Autobody News in the 11/2024 issue.
Display
Last ran on Street Muscle on 10/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GM Genuine Parts and its subsidiaries.
Display
Last ran on IndieWire on 11/1/2024.
Print
Last ran on Autobody News in the 11/2024 issue.
Display
Last ran on Street Muscle on 10/1/2024.
Display
Last ran on IndieWire on 11/1/2024.
Print
Last ran on Autobody News in the 11/2024 issue.
Display
Last ran on Street Muscle on 10/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GM Genuine Parts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- GM Genuine Parts recently bought a Cover 1 print ad. See which other premium units they bought.
- GM Genuine Parts recently placed a direct ad on www.apnews.com/. See where else they recently placed direct ads.
- GM Genuine Parts recently placed a programmatic ad on www.indiewire.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GM Genuine Parts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- GM Genuine Parts recently bought a Cover 1 print ad. See which other premium units they bought.
- GM Genuine Parts recently placed a direct ad on www.apnews.com/. See where else they recently placed direct ads.
- GM Genuine Parts recently placed a programmatic ad on www.indiewire.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Use MediaRadar to stay current on new product launches for GM Genuine Parts.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Use MediaRadar to stay current on new product launches for GM Genuine Parts.