GMC Advertiser Profile
Domestic Automotive Brand
300 Renaissance Center, Ste L1, Detroit, MI US 48226
(313) 556-5001
GMC is part of General Motors Company . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GMC launched and advertised 2 new products in the past twelve months.
We have 34 people on file in marketing roles at GMC, and 14 at their agencies.
We have 34 people on file in marketing roles at GMC, and 14 at their agencies.
Summary
GMC is part of General Motors Company . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GMC launched and advertised 2 new products in the past twelve months.
We have 34 people on file in marketing roles at GMC, and 14 at their agencies.
We have 34 people on file in marketing roles at GMC, and 14 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 48 decision makers for you to contact at GMC, including Executives, Strategists, Media Buyers and Agency contacts.
Claudia S.
Chief Marketing Officer, Customer Care and Aftersales
Carol B.
V.P. Director, Integrated Investment
David S.
Manager, Emerging Media and Partnerships
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 48 decision makers for you to contact at GMC, including Executives, Strategists, Media Buyers and Agency contacts.
Claudia S.
Chief Marketing Officer, Customer Care and Aftersales
Carol B.
V.P. Director, Integrated Investment
David S.
Manager, Emerging Media and Partnerships
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GMC and its subsidiaries.
Video
Last ran on YouTube - Automotive Channels on 4/1/2024.
TV
Last ran on NBC on 4/13/2024.
Print
Last ran on Autosphere Mag EN in the 03/2024 issue.
Video
Last ran on YouTube - Automotive Channels on 4/1/2024.
TV
Last ran on NBC on 4/13/2024.
Print
Last ran on Autosphere Mag EN in the 03/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GMC and its subsidiaries.
Video
Last ran on YouTube - Automotive Channels on 4/1/2024.
TV
Last ran on NBC on 4/13/2024.
Print
Last ran on Autosphere Mag EN in the 03/2024 issue.
Video
Last ran on YouTube - Automotive Channels on 4/1/2024.
TV
Last ran on NBC on 4/13/2024.
Print
Last ran on Autosphere Mag EN in the 03/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GMC Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- GMC recently bought a Native digital ad. See which other premium units they bought.
- GMC recently placed a direct ad on www.audacy.com/hot937. See where else they recently placed direct ads.
- GMC recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GMC Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- GMC recently bought a Native digital ad. See which other premium units they bought.
- GMC recently placed a direct ad on www.audacy.com/hot937. See where else they recently placed direct ads.
- GMC recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
GMC launched campaigns supporting 2 new product lines in the last twelve months, including GMC Sierra HD.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
GMC launched campaigns supporting 2 new product lines in the last twelve months, including GMC Sierra HD.