GMC Advertiser Profile


GMC
Domestic Automotive Brand
300 Renaissance Center, Ste L1, Detroit, MI US 48226
(313) 556-5001

GMC is part of General Motors Company . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GMC launched and advertised 1 new product in the past twelve months.

We have 38 people on file in marketing roles at GMC, and 79 at their agencies.

Summary


GMC is part of General Motors Company . They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GMC launched and advertised 1 new product in the past twelve months.

We have 38 people on file in marketing roles at GMC, and 79 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 117 decision makers for you to contact at GMC, including Executives, Strategists, Media Buyers and Agency contacts.


Deborah W.
Global Chief Marketing Officer

Mary H.
Associate Media Planner

Natalie O.
Digital Manager of Owner Services

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 117 decision makers for you to contact at GMC, including Executives, Strategists, Media Buyers and Agency contacts.


Deborah W.
Global Chief Marketing Officer

Mary H.
Associate Media Planner

Natalie O.
Digital Manager of Owner Services

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GMC and its subsidiaries.
Display
Display
Last ran on CBS Philly on 7/12/2019.
TV
TV
Last ran on Travel Channel on 7/12/2019.
Print
Print
Last ran on National Post in the 05/2019 issue.
Display
Display
Last ran on CBS Philly on 7/12/2019.
TV
TV
Last ran on Travel Channel on 7/12/2019.
Print
Print
Last ran on National Post in the 05/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GMC and its subsidiaries.
Display
Display
Last ran on CBS Philly on 7/12/2019.
TV
TV
Last ran on Travel Channel on 7/12/2019.
Print
Print
Last ran on National Post in the 05/2019 issue.
Display
Display
Last ran on CBS Philly on 7/12/2019.
TV
TV
Last ran on Travel Channel on 7/12/2019.
Print
Print
Last ran on National Post in the 05/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GMC Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GMC Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
GMC campaigns first seen Jan 2019.
GMC launched a campaign supporting 1 new product line in the last twelve months, GMC Events.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
GMC campaigns first seen Jan 2019.
GMC launched a campaign supporting 1 new product line in the last twelve months, GMC Events.