Goodyear Advertiser Profile


Goodyear
Automotive Tire/Wheel
200 Innovation Way, Akron, OH US 44316-0001
(330) 796-2121
Goodyear is part of:

Goodyear is part of The Goodyear Tire & Rubber Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goodyear launched and advertised 2 new products in the past twelve months.

We have 11 people on file in marketing roles at Goodyear, and 2 at their agencies.

Summary


Goodyear is part of The Goodyear Tire & Rubber Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goodyear launched and advertised 2 new products in the past twelve months.

We have 11 people on file in marketing roles at Goodyear, and 2 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Goodyear, including Executives, Strategists, Media Buyers and Agency contacts.


Mike D.
Chief Marketing Officer

Douglas S.
Associate Director of Media

Aaron B.
Director of Interactive Marketing and Ecommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Goodyear, including Executives, Strategists, Media Buyers and Agency contacts.


Mike D.
Chief Marketing Officer

Douglas S.
Associate Director of Media

Aaron B.
Director of Interactive Marketing and Ecommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goodyear and its subsidiaries.
Mobile
Mobile
Last ran on ESPN Deportes on 1/8/2019.
TV
TV
Last ran on TNT on 1/10/2019.
Print
Print
Last ran on Tire Business in the 12/2018 issue.
Mobile
Mobile
Last ran on ESPN Deportes on 1/8/2019.
TV
TV
Last ran on TNT on 1/10/2019.
Print
Print
Last ran on Tire Business in the 12/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goodyear and its subsidiaries.
Mobile
Mobile
Last ran on ESPN Deportes on 1/8/2019.
TV
TV
Last ran on TNT on 1/10/2019.
Print
Print
Last ran on Tire Business in the 12/2018 issue.
Mobile
Mobile
Last ran on ESPN Deportes on 1/8/2019.
TV
TV
Last ran on TNT on 1/10/2019.
Print
Print
Last ran on Tire Business in the 12/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goodyear Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goodyear Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Goodyear campaigns first seen Sep 2018.
Goodyear launched campaigns supporting 2 new product lines in the last twelve months, including Goodyear (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Goodyear campaigns first seen Sep 2018.
Goodyear launched campaigns supporting 2 new product lines in the last twelve months, including Goodyear (Corporate).