Goodyear Advertiser Profile
Goodyear is part of:
Goodyear is part of Titan International, Inc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goodyear launched and advertised 1 new product in the past twelve months.
We have 7 people on file in marketing roles at Goodyear, and 6 at their agencies.
We have 7 people on file in marketing roles at Goodyear, and 6 at their agencies.
Summary
Goodyear is part of Titan International, Inc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goodyear launched and advertised 1 new product in the past twelve months.
We have 7 people on file in marketing roles at Goodyear, and 6 at their agencies.
We have 7 people on file in marketing roles at Goodyear, and 6 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Goodyear, including Executives, Strategists, Media Buyers and Agency contacts.
Daniel V.
Associate Director of Strategy
Bill A.
Interactive Marketing Program Manager
Jason R.
Car Dealer Development Manager - National
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at Goodyear, including Executives, Strategists, Media Buyers and Agency contacts.
Daniel V.
Associate Director of Strategy
Bill A.
Interactive Marketing Program Manager
Jason R.
Car Dealer Development Manager - National
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goodyear and its subsidiaries.
Video
Last ran on NASCAR on 4/1/2024.
TV
Last ran on FOX Sports 2 on 4/18/2024.
Print
Last ran on Tire Business in the 12/2023 issue.
Video
Last ran on NASCAR on 4/1/2024.
TV
Last ran on FOX Sports 2 on 4/18/2024.
Print
Last ran on Tire Business in the 12/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goodyear and its subsidiaries.
Video
Last ran on NASCAR on 4/1/2024.
TV
Last ran on FOX Sports 2 on 4/18/2024.
Print
Last ran on Tire Business in the 12/2023 issue.
Video
Last ran on NASCAR on 4/1/2024.
TV
Last ran on FOX Sports 2 on 4/18/2024.
Print
Last ran on Tire Business in the 12/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goodyear Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Goodyear recently bought a Spread print ad. See which other premium units they bought.
- Goodyear recently placed a direct ad on www.lapresse.ca. See where else they recently placed direct ads.
- Goodyear recently placed a programmatic ad on www.thesportster.com/. In the last 12 months, they have partnered with DoubleClick and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goodyear Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Goodyear recently bought a Spread print ad. See which other premium units they bought.
- Goodyear recently placed a direct ad on www.lapresse.ca. See where else they recently placed direct ads.
- Goodyear recently placed a programmatic ad on www.thesportster.com/. In the last 12 months, they have partnered with DoubleClick and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Goodyear launched a campaign supporting 1 new product line in the last twelve months, Goodyear Tire Management.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Goodyear launched a campaign supporting 1 new product line in the last twelve months, Goodyear Tire Management.