Goya Foods Advertiser Profile


Goya Foods
Latin Food
350 County Road, Jersey City, NJ US 07307
(201) 348-4900

Goya Foods spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goya Foods launched and advertised 5 new products in the past twelve months.

We have 5 people on file in marketing roles at Goya Foods, and 1 at their agency.

Summary


Goya Foods spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Goya Foods launched and advertised 5 new products in the past twelve months.

We have 5 people on file in marketing roles at Goya Foods, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Goya Foods, including Executives, Strategists, Media Buyers and Agency contacts.


Scott G.
General Manager, Media Interception

Alvaro S.
Senior Marketing Manager

Eddie P.
Product Manager of Beans

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Goya Foods, including Executives, Strategists, Media Buyers and Agency contacts.


Scott G.
General Manager, Media Interception

Alvaro S.
Senior Marketing Manager

Eddie P.
Product Manager of Beans

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goya Foods and its subsidiaries.
Display
Display
Last ran on Serious Eats on 3/15/2019.
TV
TV
Last ran on Fox News on 3/14/2019.
Print
Print
Last ran on Orlando Sentinel in the 03/2019 issue.
Display
Display
Last ran on Serious Eats on 3/15/2019.
TV
TV
Last ran on Fox News on 3/14/2019.
Print
Print
Last ran on Orlando Sentinel in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Goya Foods and its subsidiaries.
Display
Display
Last ran on Serious Eats on 3/15/2019.
TV
TV
Last ran on Fox News on 3/14/2019.
Print
Print
Last ran on Orlando Sentinel in the 03/2019 issue.
Display
Display
Last ran on Serious Eats on 3/15/2019.
TV
TV
Last ran on Fox News on 3/14/2019.
Print
Print
Last ran on Orlando Sentinel in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goya Foods Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Goya Foods Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Goya Foods campaigns first seen Oct 2018.
Goya Foods launched campaigns supporting 5 new product lines in the last twelve months, including Goya Rice.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Goya Foods campaigns first seen Oct 2018.
Goya Foods launched campaigns supporting 5 new product lines in the last twelve months, including Goya Rice.