GPC Genuine Parts Advertiser Profile


GPC Genuine Parts
Automotive Parts/Accessories Distributor
2999 Wildwood Pkwy, Atlanta, GA US 30339
(678) 934-5000
GPC Genuine Parts is part of:

GPC Genuine Parts spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GPC Genuine Parts launched and advertised 12 new products in the past twelve months.

We have 5 people on file in marketing roles at GPC Genuine Parts, and 1 at their agency.

Summary


GPC Genuine Parts spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. GPC Genuine Parts launched and advertised 12 new products in the past twelve months.

We have 5 people on file in marketing roles at GPC Genuine Parts, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at GPC Genuine Parts, including Executives, Strategists, Media Buyers and Agency contacts.


Gaylord S.
Vice President of Marketing Strategy

Kellye D.
Associate Director of Content

Emily R.
Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at GPC Genuine Parts, including Executives, Strategists, Media Buyers and Agency contacts.


Gaylord S.
Vice President of Marketing Strategy

Kellye D.
Associate Director of Content

Emily R.
Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GPC Genuine Parts and its subsidiaries.
Display
Display
Last ran on Mother Nature Network on 8/16/2019.
TV
TV
Last ran on ESPN Deportes on 8/14/2019.
Print
Print
Last ran on AutoJournal (French Canada) in the 08/2019 issue.
Display
Display
Last ran on Mother Nature Network on 8/16/2019.
TV
TV
Last ran on ESPN Deportes on 8/14/2019.
Print
Print
Last ran on AutoJournal (French Canada) in the 08/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by GPC Genuine Parts and its subsidiaries.
Display
Display
Last ran on Mother Nature Network on 8/16/2019.
TV
TV
Last ran on ESPN Deportes on 8/14/2019.
Print
Print
Last ran on AutoJournal (French Canada) in the 08/2019 issue.
Display
Display
Last ran on Mother Nature Network on 8/16/2019.
TV
TV
Last ran on ESPN Deportes on 8/14/2019.
Print
Print
Last ran on AutoJournal (French Canada) in the 08/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GPC Genuine Parts Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
GPC Genuine Parts Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
GPC Genuine Parts campaigns first seen Aug 2018.
GPC Genuine Parts launched campaigns supporting 12 new product lines in the last twelve months, including NAPA Tools & Equipment.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
GPC Genuine Parts campaigns first seen Aug 2018.
GPC Genuine Parts launched campaigns supporting 12 new product lines in the last twelve months, including NAPA Tools & Equipment.