Grand Central Publishing Advertiser Profile
Book Publisher
1290 Avenue Of The Americas, New York, NY US 10104
(800) 759-0190
Grand Central Publishing is part of:
Grand Central Publishing is part of Lagardere SCA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Grand Central Publishing launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at Grand Central Publishing, and 1 at their agency.
We have 5 people on file in marketing roles at Grand Central Publishing, and 1 at their agency.
Summary
Grand Central Publishing is part of Lagardere SCA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Grand Central Publishing launched and advertised 4 new products in the past twelve months.
We have 5 people on file in marketing roles at Grand Central Publishing, and 1 at their agency.
We have 5 people on file in marketing roles at Grand Central Publishing, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Grand Central Publishing, including Executives, Strategists, Media Buyers and Agency contacts.
Jeff B.
Vice President and Media Director
Tayla M.
Marketing and Publicity Associate
Michael B.
Executive Director, Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Grand Central Publishing, including Executives, Strategists, Media Buyers and Agency contacts.
Jeff B.
Vice President and Media Director
Tayla M.
Marketing and Publicity Associate
Michael B.
Executive Director, Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Grand Central Publishing and its subsidiaries.
Display
Last ran on Politico on 2/13/2023.
TV
Last ran on CBS on 10/16/2022.
Print
Last ran on The New York Times Magazine in the 02/2023 issue.
Display
Last ran on Politico on 2/13/2023.
TV
Last ran on CBS on 10/16/2022.
Print
Last ran on The New York Times Magazine in the 02/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Grand Central Publishing and its subsidiaries.
Display
Last ran on Politico on 2/13/2023.
TV
Last ran on CBS on 10/16/2022.
Print
Last ran on The New York Times Magazine in the 02/2023 issue.
Display
Last ran on Politico on 2/13/2023.
TV
Last ran on CBS on 10/16/2022.
Print
Last ran on The New York Times Magazine in the 02/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Grand Central Publishing Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Grand Central Publishing recently bought a Spread print ad. See which other premium units they bought.
- Grand Central Publishing recently placed a direct ad on www.abovethelaw.com/. See where else they recently placed direct ads.
- Grand Central Publishing recently placed a programmatic ad on www.politico.com. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Grand Central Publishing Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Grand Central Publishing recently bought a Spread print ad. See which other premium units they bought.
- Grand Central Publishing recently placed a direct ad on www.abovethelaw.com/. See where else they recently placed direct ads.
- Grand Central Publishing recently placed a programmatic ad on www.politico.com. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,121 new product launches overall.
Grand Central Publishing launched campaigns supporting 4 new product lines in the last twelve months, including Memory Man Series (Grand Central Publishing).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,121 new product launches overall.
Grand Central Publishing launched campaigns supporting 4 new product lines in the last twelve months, including Memory Man Series (Grand Central Publishing).