Great-West Lifeco Advertiser Profile


Great-West Lifeco
Financial Holding Company
100 Osborne Street North, Winnipeg, MB CA R3C 3A5
(204) 946-8100
Great-West Lifeco is part of:

Great-West Lifeco spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Great-West Lifeco launched and advertised 7 new products in the past twelve months.

We have 6 people on file in marketing roles at Great-West Lifeco, and 1 at their agency.

Summary


Great-West Lifeco spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Great-West Lifeco launched and advertised 7 new products in the past twelve months.

We have 6 people on file in marketing roles at Great-West Lifeco, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Great-West Lifeco, including Executives, Strategists, Media Buyers and Agency contacts.


Rosemary H.
Vice President of Creative Services

Melissa L.
Director of Display

Beth T.
Director of Campaigns and Media

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Great-West Lifeco, including Executives, Strategists, Media Buyers and Agency contacts.


Rosemary H.
Vice President of Creative Services

Melissa L.
Director of Display

Beth T.
Director of Campaigns and Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Great-West Lifeco and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/31/2018.
Native
Native
Last ran on Yahoo! Canada on 8/11/2019.
TV
TV
Last ran on CBS on 8/4/2019.
Snapchat
Snapchat
Last ran on Snapchat on 8/31/2018.
Native
Native
Last ran on Yahoo! Canada on 8/11/2019.
TV
TV
Last ran on CBS on 8/4/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Great-West Lifeco and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/31/2018.
Native
Native
Last ran on Yahoo! Canada on 8/11/2019.
TV
TV
Last ran on CBS on 8/4/2019.
Snapchat
Snapchat
Last ran on Snapchat on 8/31/2018.
Native
Native
Last ran on Yahoo! Canada on 8/11/2019.
TV
TV
Last ran on CBS on 8/4/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Great-West Lifeco Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Great-West Lifeco Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Great-West Lifeco campaigns first seen May 2019.
Great-West Lifeco launched campaigns supporting 7 new product lines in the last twelve months, including Canada Vie.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,540 new product launches overall.
Great-West Lifeco campaigns first seen May 2019.
Great-West Lifeco launched campaigns supporting 7 new product lines in the last twelve months, including Canada Vie.