H-E-B Advertiser Profile


H-E-B
Grocery
646 South Flores, San Antonio, TX US 78204
(210) 938-8000

H-E-B is part of H.E. Butt Grocery Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. H-E-B launched and advertised 5 new products in the past twelve months.

We have 25 people on file in marketing roles at H-E-B, and 6 at their agencies.

Summary


H-E-B is part of H.E. Butt Grocery Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. H-E-B launched and advertised 5 new products in the past twelve months.

We have 25 people on file in marketing roles at H-E-B, and 6 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 31 decision makers for you to contact at H-E-B, including Executives, Strategists, Media Buyers and Agency contacts.


Ashwin N.
Vice President of Digital Strategy and Marketing

Melissa M.
Group Media Director

Giovanna D.
Director of Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 31 decision makers for you to contact at H-E-B, including Executives, Strategists, Media Buyers and Agency contacts.


Ashwin N.
Vice President of Digital Strategy and Marketing

Melissa M.
Group Media Director

Giovanna D.
Director of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by H-E-B and its subsidiaries.
Display
Display
Last ran on Austin American Statesman on 10/30/2019.
TV
TV
Last ran on NBC Universo on 5/15/2019.
Print
Print
Last ran on Fort Worth Weekly in the 10/2019 issue.
Display
Display
Last ran on Austin American Statesman on 10/30/2019.
TV
TV
Last ran on NBC Universo on 5/15/2019.
Print
Print
Last ran on Fort Worth Weekly in the 10/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by H-E-B and its subsidiaries.
Display
Display
Last ran on Austin American Statesman on 10/30/2019.
TV
TV
Last ran on NBC Universo on 5/15/2019.
Print
Print
Last ran on Fort Worth Weekly in the 10/2019 issue.
Display
Display
Last ran on Austin American Statesman on 10/30/2019.
TV
TV
Last ran on NBC Universo on 5/15/2019.
Print
Print
Last ran on Fort Worth Weekly in the 10/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
H-E-B Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
H-E-B Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
H-E-B campaigns first seen Jul 2019.
H-E-B launched campaigns supporting 5 new product lines in the last twelve months, including H-E-B Central Market (Houston).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
H-E-B campaigns first seen Jul 2019.
H-E-B launched campaigns supporting 5 new product lines in the last twelve months, including H-E-B Central Market (Houston).