Haier Group Advertiser Profile


Haier Group
Consumer Electronics
1800 Valley Road, Wayne, NJ US 07470
(973) 617-1800
Haier Group is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Haier Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Haier Group launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at Haier Group, and 1 at their agency.

Summary


Haier Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Haier Group launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at Haier Group, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at Haier Group, including Executives, Strategists, Media Buyers and Agency contacts.


Whitney W.
Senior Brand Communications Specialist

Kaya M.
Senior Vice President, Management Director

Matthew S.
Senior Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at Haier Group, including Executives, Strategists, Media Buyers and Agency contacts.


Whitney W.
Senior Brand Communications Specialist

Kaya M.
Senior Vice President, Management Director

Matthew S.
Senior Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Haier Group and its subsidiaries.
Mobile
Mobile
Last ran on Entertainment Weekly on 9/16/2020.
TV
TV
Last ran on HGTV on 9/1/2020.
Print
Print
Last ran on The Costco Connection in the 09/2020 issue.
Mobile
Mobile
Last ran on Entertainment Weekly on 9/16/2020.
TV
TV
Last ran on HGTV on 9/1/2020.
Print
Print
Last ran on The Costco Connection in the 09/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Haier Group and its subsidiaries.
Mobile
Mobile
Last ran on Entertainment Weekly on 9/16/2020.
TV
TV
Last ran on HGTV on 9/1/2020.
Print
Print
Last ran on The Costco Connection in the 09/2020 issue.
Mobile
Mobile
Last ran on Entertainment Weekly on 9/16/2020.
TV
TV
Last ran on HGTV on 9/1/2020.
Print
Print
Last ran on The Costco Connection in the 09/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Haier Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Haier Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Haier Group campaigns first seen Aug 2020.
Haier Group launched campaigns supporting 3 new product lines in the last twelve months, including Haier Smart Home Co., LTD.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Haier Group campaigns first seen Aug 2020.
Haier Group launched campaigns supporting 3 new product lines in the last twelve months, including Haier Smart Home Co., LTD.