Haier Group Advertiser Profile
Haier Group is part of:
Haier Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Haier Group launched and advertised 8 new products in the past twelve months.
We have 9 people on file in marketing roles at Haier Group, and 3 at their agencies.
We have 9 people on file in marketing roles at Haier Group, and 3 at their agencies.
Summary
Haier Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Haier Group launched and advertised 8 new products in the past twelve months.
We have 9 people on file in marketing roles at Haier Group, and 3 at their agencies.
We have 9 people on file in marketing roles at Haier Group, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 12 decision makers for you to contact at Haier Group, including Executives, Strategists, Media Buyers and Agency contacts.
Mary P.
Vice President of Marketing & Brand
Kaya M.
Senior Vice President, Director Marketing & Business Development
Matthew S.
Product Marketing Senior Manager - Global Specialty Products
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 12 decision makers for you to contact at Haier Group, including Executives, Strategists, Media Buyers and Agency contacts.
Mary P.
Vice President of Marketing & Brand
Kaya M.
Senior Vice President, Director Marketing & Business Development
Matthew S.
Product Marketing Senior Manager - Global Specialty Products
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Haier Group and its subsidiaries.
Video
Last ran on YouTube - National News Channels on 3/8/2023.
TV
Last ran on Food Network on 12/26/2022.
Print
Last ran on Vogue in the 02/2023 issue.
Video
Last ran on YouTube - National News Channels on 3/8/2023.
TV
Last ran on Food Network on 12/26/2022.
Print
Last ran on Vogue in the 02/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Haier Group and its subsidiaries.
Video
Last ran on YouTube - National News Channels on 3/8/2023.
TV
Last ran on Food Network on 12/26/2022.
Print
Last ran on Vogue in the 02/2023 issue.
Video
Last ran on YouTube - National News Channels on 3/8/2023.
TV
Last ran on Food Network on 12/26/2022.
Print
Last ran on Vogue in the 02/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Haier Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Haier Group recently bought a Spread print ad. See which other premium units they bought.
- Haier Group recently placed a direct ad on www.overstock.com/. See where else they recently placed direct ads.
- Haier Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 11 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Haier Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Haier Group recently bought a Spread print ad. See which other premium units they bought.
- Haier Group recently placed a direct ad on www.overstock.com/. See where else they recently placed direct ads.
- Haier Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 11 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Haier Group launched campaigns supporting 8 new product lines in the last twelve months, including Haier Refrigerators.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Haier Group launched campaigns supporting 8 new product lines in the last twelve months, including Haier Refrigerators.