HarperCollins Children's Books Advertiser Profile
Children/Young Adult Book Publisher
195 Broadway, New York, NY US 10007
(212) 207-7000
HarperCollins Children's Books is part of:
HarperCollins Children's Books is part of News Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. HarperCollins Children's Books launched and advertised 4 new products in the past twelve months.
We have 12 people on file in marketing roles at HarperCollins Children's Books.
We have 12 people on file in marketing roles at HarperCollins Children's Books.
Summary
HarperCollins Children's Books is part of News Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. HarperCollins Children's Books launched and advertised 4 new products in the past twelve months.
We have 12 people on file in marketing roles at HarperCollins Children's Books.
We have 12 people on file in marketing roles at HarperCollins Children's Books.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at HarperCollins Children's Books, including Executives, Strategists, Media Buyers and Agency contacts.
Michael A.
Vice President & Publisher, Harper Celebrate
Audrey R.
Senior Director, Marketing
Kim R.
Senior Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 13 decision makers for you to contact at HarperCollins Children's Books, including Executives, Strategists, Media Buyers and Agency contacts.
Michael A.
Vice President & Publisher, Harper Celebrate
Audrey R.
Senior Director, Marketing
Kim R.
Senior Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by HarperCollins Children's Books and its subsidiaries.
Video
Last ran on What To Expect on 7/1/2024.
Print
Last ran on The Horn Book in the 07/2024 issue.
Display
Last ran on POPSUGAR Inc. on 7/1/2024.
Video
Last ran on What To Expect on 7/1/2024.
Print
Last ran on The Horn Book in the 07/2024 issue.
Display
Last ran on POPSUGAR Inc. on 7/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by HarperCollins Children's Books and its subsidiaries.
Video
Last ran on What To Expect on 7/1/2024.
Print
Last ran on The Horn Book in the 07/2024 issue.
Display
Last ran on POPSUGAR Inc. on 7/1/2024.
Video
Last ran on What To Expect on 7/1/2024.
Print
Last ran on The Horn Book in the 07/2024 issue.
Display
Last ran on POPSUGAR Inc. on 7/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
HarperCollins Children's Books Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- HarperCollins Children's Books recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- HarperCollins Children's Books recently placed a direct ad on www.momtastic.com/. See where else they recently placed direct ads.
- HarperCollins Children's Books recently placed a programmatic ad on www.popsugar.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
HarperCollins Children's Books Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- HarperCollins Children's Books recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- HarperCollins Children's Books recently placed a direct ad on www.momtastic.com/. See where else they recently placed direct ads.
- HarperCollins Children's Books recently placed a programmatic ad on www.popsugar.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
HarperCollins Children's Books launched campaigns supporting 4 new product lines in the last twelve months, including Guinness World Records (Book Series).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
HarperCollins Children's Books launched campaigns supporting 4 new product lines in the last twelve months, including Guinness World Records (Book Series).