Hershey Advertiser Profile


Hershey
Food Conglomerate
19 East Chocolate Avenue, Hershey, PA US 17033-0810
(717) 534-4200
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Hershey spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Hershey launched and advertised 10 new products in the past twelve months.

We have 35 people on file in marketing roles at Hershey, and 24 at their agencies.

Summary


Hershey spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Hershey launched and advertised 10 new products in the past twelve months.

We have 35 people on file in marketing roles at Hershey, and 24 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 59 decision makers for you to contact at Hershey, including Executives, Strategists, Media Buyers and Agency contacts.


Kristen R.
Senior Vice President, Chief Growth Officer

Nicole M.
Partner, Portfolio Management

Amy G.
Director, Integrated Media, Digital and Offline, Marketing Strategy and Communication Team

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 59 decision makers for you to contact at Hershey, including Executives, Strategists, Media Buyers and Agency contacts.


Kristen R.
Senior Vice President, Chief Growth Officer

Nicole M.
Partner, Portfolio Management

Amy G.
Director, Integrated Media, Digital and Offline, Marketing Strategy and Communication Team

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hershey and its subsidiaries.
Display
Display
Last ran on Eating Well on 6/8/2021.
TV
TV
Last ran on CBS on 6/12/2021.
Print
Print
Last ran on CStore Decisions in the 06/2021 issue.
Display
Display
Last ran on Eating Well on 6/8/2021.
TV
TV
Last ran on CBS on 6/12/2021.
Print
Print
Last ran on CStore Decisions in the 06/2021 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hershey and its subsidiaries.
Display
Display
Last ran on Eating Well on 6/8/2021.
TV
TV
Last ran on CBS on 6/12/2021.
Print
Print
Last ran on CStore Decisions in the 06/2021 issue.
Display
Display
Last ran on Eating Well on 6/8/2021.
TV
TV
Last ran on CBS on 6/12/2021.
Print
Print
Last ran on CStore Decisions in the 06/2021 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hershey Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hershey Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,723 new product launches overall.
Hershey campaigns first seen Dec 2020.
Hershey launched campaigns supporting 10 new product lines in the last twelve months, including Mauna Loa Macadamia Nut Corp..

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,723 new product launches overall.
Hershey campaigns first seen Dec 2020.
Hershey launched campaigns supporting 10 new product lines in the last twelve months, including Mauna Loa Macadamia Nut Corp..