Hershey's Brands Advertiser Profile


Hershey's Brands
Food Conglomerate
100 Crystal A Drive, Hershey, PA US 17033-0810
(800) 539-0261

Hershey's Brands is part of The Hershey Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Hershey's Brands launched and advertised 3 new products in the past twelve months.

We have 23 people on file in marketing roles at Hershey's Brands, and 31 at their agencies.

Summary


Hershey's Brands is part of The Hershey Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Hershey's Brands launched and advertised 3 new products in the past twelve months.

We have 23 people on file in marketing roles at Hershey's Brands, and 31 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at Hershey's Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Charlie C.
Head of Integrated Media and Comms Planning

Collier H.
Portfolio Management Associate

Benita C.
Brand Manager of Global Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at Hershey's Brands, including Executives, Strategists, Media Buyers and Agency contacts.


Charlie C.
Head of Integrated Media and Comms Planning

Collier H.
Portfolio Management Associate

Benita C.
Brand Manager of Global Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hershey's Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/4/2019.
Native
Native
Last ran on PureWow.com/ on 1/18/2019.
TV
TV
Last ran on MTV on 1/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/4/2019.
Native
Native
Last ran on PureWow.com/ on 1/18/2019.
TV
TV
Last ran on MTV on 1/18/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Hershey's Brands and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/4/2019.
Native
Native
Last ran on PureWow.com/ on 1/18/2019.
TV
TV
Last ran on MTV on 1/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 1/4/2019.
Native
Native
Last ran on PureWow.com/ on 1/18/2019.
TV
TV
Last ran on MTV on 1/18/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hershey's Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Hershey's Brands Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Hershey's Brands campaigns first seen Jan 2018.
Hershey's Brands launched campaigns supporting 3 new product lines in the last twelve months, including Hershey's Cookies.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
Hershey's Brands campaigns first seen Jan 2018.
Hershey's Brands launched campaigns supporting 3 new product lines in the last twelve months, including Hershey's Cookies.