Houghton Mifflin Harcourt Advertiser Profile


Houghton Mifflin Harcourt
Book Publisher
125 High Street, Boston, MA US 02110
(617) 351-5000
Houghton Mifflin Harcourt is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Houghton Mifflin Harcourt is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt launched and advertised 6 new products in the past twelve months.

We have 9 people on file in marketing roles at Houghton Mifflin Harcourt.

Summary


Houghton Mifflin Harcourt is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt launched and advertised 6 new products in the past twelve months.

We have 9 people on file in marketing roles at Houghton Mifflin Harcourt.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at Houghton Mifflin Harcourt, including Executives, Strategists, Media Buyers and Agency contacts.


Greg D.
Chief Marketing Officer

Carey H.
Director of Inbound Digital Marketing

James S.
Associate Digital Marketing Analyst

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at Houghton Mifflin Harcourt, including Executives, Strategists, Media Buyers and Agency contacts.


Greg D.
Chief Marketing Officer

Carey H.
Director of Inbound Digital Marketing

James S.
Associate Digital Marketing Analyst

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt and its subsidiaries.
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Last ran on Harper's on 9/13/2021.
Print
Print
Last ran on The New York Times in the 08/2021 issue.
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Display
Last ran on Oprah Daily on 9/12/2021.
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Display
Last ran on Harper's on 9/13/2021.
Print
Print
Last ran on The New York Times in the 08/2021 issue.
Display
Display
Last ran on Oprah Daily on 9/12/2021.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt and its subsidiaries.
Display
Display
Last ran on Harper's on 9/13/2021.
Print
Print
Last ran on The New York Times in the 08/2021 issue.
Display
Display
Last ran on Oprah Daily on 9/12/2021.
Display
Display
Last ran on Harper's on 9/13/2021.
Print
Print
Last ran on The New York Times in the 08/2021 issue.
Display
Display
Last ran on Oprah Daily on 9/12/2021.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,717 new product launches overall.
Houghton Mifflin Harcourt campaigns first seen Sep 2020.
Houghton Mifflin Harcourt launched campaigns supporting 6 new product lines in the last twelve months, including Harcourt, Inc..

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,717 new product launches overall.
Houghton Mifflin Harcourt campaigns first seen Sep 2020.
Houghton Mifflin Harcourt launched campaigns supporting 6 new product lines in the last twelve months, including Harcourt, Inc..