Houghton Mifflin Harcourt Advertiser Profile


Houghton Mifflin Harcourt
Book Publisher
125 High Street, Boston, MA US 02110
(617) 351-5000
Houghton Mifflin Harcourt is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Houghton Mifflin Harcourt is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt launched and advertised 13 new products in the past twelve months.

We have 10 people on file in marketing roles at Houghton Mifflin Harcourt.

Summary


Houghton Mifflin Harcourt is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt launched and advertised 13 new products in the past twelve months.

We have 10 people on file in marketing roles at Houghton Mifflin Harcourt.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at Houghton Mifflin Harcourt, including Executives, Strategists, Media Buyers and Agency contacts.


Greg D.
Chief Marketing Officer

Carey H.
Director of Inbound Digital Marketing

James S.
Associate Digital Marketing Analyst

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at Houghton Mifflin Harcourt, including Executives, Strategists, Media Buyers and Agency contacts.


Greg D.
Chief Marketing Officer

Carey H.
Director of Inbound Digital Marketing

James S.
Associate Digital Marketing Analyst

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt and its subsidiaries.
Display
Display
Last ran on Builder on 11/23/2020.
Print
Print
Last ran on The New York Times in the 11/2020 issue.
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Display
Last ran on Tech Republic on 11/23/2020.
Display
Display
Last ran on Builder on 11/23/2020.
Print
Print
Last ran on The New York Times in the 11/2020 issue.
Display
Display
Last ran on Tech Republic on 11/23/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt and its subsidiaries.
Display
Display
Last ran on Builder on 11/23/2020.
Print
Print
Last ran on The New York Times in the 11/2020 issue.
Display
Display
Last ran on Tech Republic on 11/23/2020.
Display
Display
Last ran on Builder on 11/23/2020.
Print
Print
Last ran on The New York Times in the 11/2020 issue.
Display
Display
Last ran on Tech Republic on 11/23/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,354 new product launches overall.
Houghton Mifflin Harcourt campaigns first seen Apr 2020.
Houghton Mifflin Harcourt launched campaigns supporting 13 new product lines in the last twelve months, including John Joseph Adams Books.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,354 new product launches overall.
Houghton Mifflin Harcourt campaigns first seen Apr 2020.
Houghton Mifflin Harcourt launched campaigns supporting 13 new product lines in the last twelve months, including John Joseph Adams Books.