Houghton Mifflin Harcourt Publishing Advertiser Profile


Houghton Mifflin Harcourt Publishing
Book Publisher
125 High Street, Boston, MA US 02110
(617) 351-5000
Houghton Mifflin Harcourt Publishing is part of:

Houghton Mifflin Harcourt Publishing is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt Publishing launched and advertised 9 new products in the past twelve months.

We have 14 people on file in marketing roles at Houghton Mifflin Harcourt Publishing.

Summary


Houghton Mifflin Harcourt Publishing is part of HMH Holdings Delaware, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Houghton Mifflin Harcourt Publishing launched and advertised 9 new products in the past twelve months.

We have 14 people on file in marketing roles at Houghton Mifflin Harcourt Publishing.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 14 decision makers for you to contact at Houghton Mifflin Harcourt Publishing, including Executives, Strategists, Media Buyers and Agency contacts.


Amy D.
Executive Vice President and General Manager, Professional Services

Carey H.
Director of Inbound Digital Marketing

Christine C.
Director of Content Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 14 decision makers for you to contact at Houghton Mifflin Harcourt Publishing, including Executives, Strategists, Media Buyers and Agency contacts.


Amy D.
Executive Vice President and General Manager, Professional Services

Carey H.
Director of Inbound Digital Marketing

Christine C.
Director of Content Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt Publishing and its subsidiaries.
Display
Display
Last ran on Law & Crime on 11/29/2019.
TV
TV
Last ran on Great American Country on 12/2/2018.
Print
Print
Last ran on Country Living in the 12/2019 issue.
Display
Display
Last ran on Law & Crime on 11/29/2019.
TV
TV
Last ran on Great American Country on 12/2/2018.
Print
Print
Last ran on Country Living in the 12/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Houghton Mifflin Harcourt Publishing and its subsidiaries.
Display
Display
Last ran on Law & Crime on 11/29/2019.
TV
TV
Last ran on Great American Country on 12/2/2018.
Print
Print
Last ran on Country Living in the 12/2019 issue.
Display
Display
Last ran on Law & Crime on 11/29/2019.
TV
TV
Last ran on Great American Country on 12/2/2018.
Print
Print
Last ran on Country Living in the 12/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Publishing Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Houghton Mifflin Harcourt Publishing Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,701 new product launches overall.
Houghton Mifflin Harcourt Publishing campaigns first seen Nov 2019.
Houghton Mifflin Harcourt Publishing launched campaigns supporting 9 new product lines in the last twelve months, including HMH Middle Grade Mania.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,701 new product launches overall.
Houghton Mifflin Harcourt Publishing campaigns first seen Nov 2019.
Houghton Mifflin Harcourt Publishing launched campaigns supporting 9 new product lines in the last twelve months, including HMH Middle Grade Mania.