Humminbird Advertiser Profile


Humminbird
Boat/Yacht Electronics
555 Main Street, Racine, WI US 53403
(262) 631-6600
Humminbird is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Humminbird is part of Johnson Outdoors, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Humminbird launched and advertised 1 new product in the past twelve months.

We have 12 people on file in marketing roles at Humminbird, and 1 at their agency.

Summary


Humminbird is part of Johnson Outdoors, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Humminbird launched and advertised 1 new product in the past twelve months.

We have 12 people on file in marketing roles at Humminbird, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Humminbird, including Executives, Strategists, Media Buyers and Agency contacts.


Patricia P.
Vice President of Marketing Services and Global Communication

Almir L.
Senior Media Strategist

Kelly M.
Senior Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Humminbird, including Executives, Strategists, Media Buyers and Agency contacts.


Patricia P.
Vice President of Marketing Services and Global Communication

Almir L.
Senior Media Strategist

Kelly M.
Senior Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Humminbird and its subsidiaries.
Display
Display
Last ran on Florida Sportsman on 6/30/2019.
TV
TV
Last ran on Pursuit Channel on 1/13/2020.
Print
Print
Last ran on Florida Sport Fishing in the 01/2020 issue.
Display
Display
Last ran on Florida Sportsman on 6/30/2019.
TV
TV
Last ran on Pursuit Channel on 1/13/2020.
Print
Print
Last ran on Florida Sport Fishing in the 01/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Humminbird and its subsidiaries.
Display
Display
Last ran on Florida Sportsman on 6/30/2019.
TV
TV
Last ran on Pursuit Channel on 1/13/2020.
Print
Print
Last ran on Florida Sport Fishing in the 01/2020 issue.
Display
Display
Last ran on Florida Sportsman on 6/30/2019.
TV
TV
Last ran on Pursuit Channel on 1/13/2020.
Print
Print
Last ran on Florida Sport Fishing in the 01/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Humminbird Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Humminbird Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,001 new product launches overall.
Humminbird campaigns first seen Jun 2019.
Humminbird launched a campaign supporting 1 new product line in the last twelve months, Humminbird FishSmart Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,001 new product launches overall.
Humminbird campaigns first seen Jun 2019.
Humminbird launched a campaign supporting 1 new product line in the last twelve months, Humminbird FishSmart Mobile App.