IBM Advertiser Profile


IBM
Technology Holding Company/Conglomerate
1 New Orchard Road, Armonk, NY US 10540
(914) 499-1900
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

IBM spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 14 new products in the past twelve months.

We have 22 people on file in marketing roles at IBM, and 34 at their agencies.

Summary


IBM spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 14 new products in the past twelve months.

We have 22 people on file in marketing roles at IBM, and 34 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 56 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.


Hilary K.
Vice President and Chief Marketing Officer - IBM Watson

Sena S.
Partner, Associate Director, Direct Investment

Caroline T.
Digital Lifecycle Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 56 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.


Hilary K.
Vice President and Chief Marketing Officer - IBM Watson

Sena S.
Partner, Associate Director, Direct Investment

Caroline T.
Digital Lifecycle Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Display
Display
Last ran on VentureBeat on 5/29/2020.
TV
TV
Last ran on Weather Channel on 5/30/2020.
Print
Print
Last ran on The Wall Street Journal in the 05/2020 issue.
Display
Display
Last ran on VentureBeat on 5/29/2020.
TV
TV
Last ran on Weather Channel on 5/30/2020.
Print
Print
Last ran on The Wall Street Journal in the 05/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Display
Display
Last ran on VentureBeat on 5/29/2020.
TV
TV
Last ran on Weather Channel on 5/30/2020.
Print
Print
Last ran on The Wall Street Journal in the 05/2020 issue.
Display
Display
Last ran on VentureBeat on 5/29/2020.
TV
TV
Last ran on Weather Channel on 5/30/2020.
Print
Print
Last ran on The Wall Street Journal in the 05/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,291 new product launches overall.
IBM campaigns first seen Jun 2019.
IBM launched campaigns supporting 14 new product lines in the last twelve months, including IBM Services.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,291 new product launches overall.
IBM campaigns first seen Jun 2019.
IBM launched campaigns supporting 14 new product lines in the last twelve months, including IBM Services.