IBM Advertiser Profile
IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 18 new products in the past twelve months.
We have 28 people on file in marketing roles at IBM, and 4 at their agencies.
We have 28 people on file in marketing roles at IBM, and 4 at their agencies.
Summary
IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 18 new products in the past twelve months.
We have 28 people on file in marketing roles at IBM, and 4 at their agencies.
We have 28 people on file in marketing roles at IBM, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 32 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.
Erin G.
Chief Marketing and Communications Officer, IBM Americas
Carrie W.
Associate Partner, Digital Strategy + Experience
Caroline T.
Digital Strategy and Activation
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 32 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.
Erin G.
Chief Marketing and Communications Officer, IBM Americas
Carrie W.
Associate Partner, Digital Strategy + Experience
Caroline T.
Digital Strategy and Activation
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 3/1/2025.
TV
Last ran on ABC on 3/29/2025.
Print
Last ran on Financial Times (Asia) in the 02/2025 issue.
Video
Last ran on YouTube - Music Channels on 3/1/2025.
TV
Last ran on ABC on 3/29/2025.
Print
Last ran on Financial Times (Asia) in the 02/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Video
Last ran on YouTube - Music Channels on 3/1/2025.
TV
Last ran on ABC on 3/29/2025.
Print
Last ran on Financial Times (Asia) in the 02/2025 issue.
Video
Last ran on YouTube - Music Channels on 3/1/2025.
TV
Last ran on ABC on 3/29/2025.
Print
Last ran on Financial Times (Asia) in the 02/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- IBM recently placed a direct ad on www.smartcitiesdive.com/. See where else they recently placed direct ads.
- IBM recently placed a programmatic ad on www.wsj.com/. In the last 12 months, they have partnered with Youtube and 14 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- IBM recently placed a direct ad on www.smartcitiesdive.com/. See where else they recently placed direct ads.
- IBM recently placed a programmatic ad on www.wsj.com/. In the last 12 months, they have partnered with Youtube and 14 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
IBM launched campaigns supporting 18 new product lines in the last twelve months, including IBM Granite.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
IBM launched campaigns supporting 18 new product lines in the last twelve months, including IBM Granite.