IBM Advertiser Profile
Technology Holding Company/Conglomerate
1 New Orchard Road, Armonk, NY US 10504-1722
(914) 499-1900
IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 4 new products in the past twelve months.
We have 23 people on file in marketing roles at IBM, and 12 at their agencies.
We have 23 people on file in marketing roles at IBM, and 12 at their agencies.
Summary
IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 4 new products in the past twelve months.
We have 23 people on file in marketing roles at IBM, and 12 at their agencies.
We have 23 people on file in marketing roles at IBM, and 12 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 34 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.
Jonathan A.
Chief Communications Officer and SVP, Marketing and Communications
Jeremy K.
Global Managing Director, EightBar Collective | IBM
Danielle B.
Digital Content Strategist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 34 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.
Jonathan A.
Chief Communications Officer and SVP, Marketing and Communications
Jeremy K.
Global Managing Director, EightBar Collective | IBM
Danielle B.
Digital Content Strategist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Native
Last ran on TV NewsCheck on 6/1/2023.
TV
Last ran on Weather Channel on 6/3/2023.
Print
Last ran on Energy Digital in the 06/2023 issue.
Native
Last ran on TV NewsCheck on 6/1/2023.
TV
Last ran on Weather Channel on 6/3/2023.
Print
Last ran on Energy Digital in the 06/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Native
Last ran on TV NewsCheck on 6/1/2023.
TV
Last ran on Weather Channel on 6/3/2023.
Print
Last ran on Energy Digital in the 06/2023 issue.
Native
Last ran on TV NewsCheck on 6/1/2023.
TV
Last ran on Weather Channel on 6/3/2023.
Print
Last ran on Energy Digital in the 06/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- IBM recently bought a Page Takeover digital ad. See which other premium units they bought.
- IBM recently placed a direct ad on www.tvnewscheck.com. See where else they recently placed direct ads.
- IBM recently placed a programmatic ad on www.eweek.com/. In the last 12 months, they have partnered with DoubleClick and 25 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- IBM recently bought a Page Takeover digital ad. See which other premium units they bought.
- IBM recently placed a direct ad on www.tvnewscheck.com. See where else they recently placed direct ads.
- IBM recently placed a programmatic ad on www.eweek.com/. In the last 12 months, they have partnered with DoubleClick and 25 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,510 new product launches overall.
IBM launched campaigns supporting 4 new product lines in the last twelve months, including Red Hat Automation and Management.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,510 new product launches overall.
IBM launched campaigns supporting 4 new product lines in the last twelve months, including Red Hat Automation and Management.