IBM Advertiser Profile


IBM
Technology Holding Company/Conglomerate
1 New Orchard Road, Armonk, NY US 10540
(914) 499-1900

IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 20 new products in the past twelve months.

We have 32 people on file in marketing roles at IBM, and 45 at their agencies.

Summary


IBM spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM launched and advertised 20 new products in the past twelve months.

We have 32 people on file in marketing roles at IBM, and 45 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 77 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.


Hilary K.
Vice President and Chief Marketing Officer

Jeremy K.
Executive Group Director

Caroline T.
Digital Lifecycle Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 77 decision makers for you to contact at IBM, including Executives, Strategists, and Media Buyers.


Hilary K.
Vice President and Chief Marketing Officer

Jeremy K.
Executive Group Director

Caroline T.
Digital Lifecycle Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Display
Display
Last ran on Governing on 9/13/2019.
TV
TV
Last ran on Nat Geo Wild on 9/13/2019.
Print
Print
Last ran on The New York Times in the 09/2019 issue.
Display
Display
Last ran on Governing on 9/13/2019.
TV
TV
Last ran on Nat Geo Wild on 9/13/2019.
Print
Print
Last ran on The New York Times in the 09/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM and its subsidiaries.
Display
Display
Last ran on Governing on 9/13/2019.
TV
TV
Last ran on Nat Geo Wild on 9/13/2019.
Print
Print
Last ran on The New York Times in the 09/2019 issue.
Display
Display
Last ran on Governing on 9/13/2019.
TV
TV
Last ran on Nat Geo Wild on 9/13/2019.
Print
Print
Last ran on The New York Times in the 09/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
IBM campaigns first seen Jun 2019.
IBM launched campaigns supporting 20 new product lines in the last twelve months, including IBM Services.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
IBM campaigns first seen Jun 2019.
IBM launched campaigns supporting 20 new product lines in the last twelve months, including IBM Services.