IBM Corporation Advertiser Profile


IBM Corporation
Technology Holding Company/Conglomerate
1 New Orchard Road, Armonk, NY US 10504
(914) 499-1900
IBM Corporation is part of:

IBM Corporation spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM Corporation launched and advertised 14 new products in the past twelve months.

We have 40 people on file in marketing roles at IBM Corporation, and 56 at their agencies.

Summary


IBM Corporation spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. IBM Corporation launched and advertised 14 new products in the past twelve months.

We have 40 people on file in marketing roles at IBM Corporation, and 56 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 96 decision makers for you to contact at IBM Corporation, including Executives, Strategists, and Media Buyers.


Lindsey L.
Chief Marketing Officer, IBM Security

Katherine S.
Manager, National Broadcast

Joan R.
Digital Strategy Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 96 decision makers for you to contact at IBM Corporation, including Executives, Strategists, and Media Buyers.


Lindsey L.
Chief Marketing Officer, IBM Security

Katherine S.
Manager, National Broadcast

Joan R.
Digital Strategy Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM Corporation and its subsidiaries.
Display
Display
Last ran on L'actualité on 11/10/2018.
TV
TV
Last ran on ESPN on 11/8/2018.
Print
Print
Last ran on Atlanta Business Chronicle in the 10/2018 issue.
Display
Display
Last ran on L'actualité on 11/10/2018.
TV
TV
Last ran on ESPN on 11/8/2018.
Print
Print
Last ran on Atlanta Business Chronicle in the 10/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by IBM Corporation and its subsidiaries.
Display
Display
Last ran on L'actualité on 11/10/2018.
TV
TV
Last ran on ESPN on 11/8/2018.
Print
Print
Last ran on Atlanta Business Chronicle in the 10/2018 issue.
Display
Display
Last ran on L'actualité on 11/10/2018.
TV
TV
Last ran on ESPN on 11/8/2018.
Print
Print
Last ran on Atlanta Business Chronicle in the 10/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Corporation Advertising Spend:
OVER 100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
IBM Corporation Advertising Spend:
OVER 100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
IBM Corporation campaigns first seen Aug 2018.
IBM Corporation launched campaigns supporting 14 new product lines in the last twelve months, including IBM Watson (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
IBM Corporation campaigns first seen Aug 2018.
IBM Corporation launched campaigns supporting 14 new product lines in the last twelve months, including IBM Watson (Corporate).