Icy Hot Advertiser Profile


Icy Hot
Topical Gels/Ointments OTC Drug
1715 West 38Th St, Chattanooga, TN US 37409
(423) 821-2037

Icy Hot is part of Sanofi S.A.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Icy Hot launched and advertised 3 new products in the past twelve months.

We have 18 people on file in marketing roles at Icy Hot, and 15 at their agencies.

Summary


Icy Hot is part of Sanofi S.A.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Icy Hot launched and advertised 3 new products in the past twelve months.

We have 18 people on file in marketing roles at Icy Hot, and 15 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at Icy Hot, including Executives, Strategists, Media Buyers and Agency contacts.


Laurie G.
Head of Customer Marketing

Christina C.
Media Director of Planning

Tim B.
Deputy Director of Consumer and Digital Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 34 decision makers for you to contact at Icy Hot, including Executives, Strategists, Media Buyers and Agency contacts.


Laurie G.
Head of Customer Marketing

Christina C.
Media Director of Planning

Tim B.
Deputy Director of Consumer and Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Icy Hot and its subsidiaries.
Video
Video
Last ran on MSN Money on 1/10/2019.
TV
TV
Last ran on Investigation Discovery on 1/11/2019.
Print
Print
Last ran on The Boston Globe in the 12/2018 issue.
Video
Video
Last ran on MSN Money on 1/10/2019.
TV
TV
Last ran on Investigation Discovery on 1/11/2019.
Print
Print
Last ran on The Boston Globe in the 12/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Icy Hot and its subsidiaries.
Video
Video
Last ran on MSN Money on 1/10/2019.
TV
TV
Last ran on Investigation Discovery on 1/11/2019.
Print
Print
Last ran on The Boston Globe in the 12/2018 issue.
Video
Video
Last ran on MSN Money on 1/10/2019.
TV
TV
Last ran on Investigation Discovery on 1/11/2019.
Print
Print
Last ran on The Boston Globe in the 12/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Icy Hot Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Icy Hot Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Icy Hot campaigns first seen May 2018.
Icy Hot launched campaigns supporting 3 new product lines in the last twelve months, including Icy Hot Lidocaine No Mess.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Icy Hot campaigns first seen May 2018.
Icy Hot launched campaigns supporting 3 new product lines in the last twelve months, including Icy Hot Lidocaine No Mess.