J. C. Penney Advertiser Profile


J. C. Penney
Retailer Holding Company/Conglomerate
6501 Legacy Dr, Plano, TX US 75024
(972) 431-1000
J. C. Penney is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

J. C. Penney spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. J. C. Penney launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at J. C. Penney, and 1 at their agency.

Summary


J. C. Penney spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. J. C. Penney launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at J. C. Penney, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at J. C. Penney, including Executives, Strategists, Media Buyers and Agency contacts.


Bill C.
Vice President Marketing

Kimberly C.
Associate Director, Integrated Planning

Keith B.
Director, Paid Media

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at J. C. Penney, including Executives, Strategists, Media Buyers and Agency contacts.


Bill C.
Vice President Marketing

Kimberly C.
Associate Director, Integrated Planning

Keith B.
Director, Paid Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J. C. Penney and its subsidiaries.
Display
Display
Last ran on Woman's Day on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on The Blood-Horse in the 12/2023 issue.
Display
Display
Last ran on Woman's Day on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on The Blood-Horse in the 12/2023 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J. C. Penney and its subsidiaries.
Display
Display
Last ran on Woman's Day on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on The Blood-Horse in the 12/2023 issue.
Display
Display
Last ran on Woman's Day on 3/1/2024.
TV
TV
Last ran on BET on 3/22/2024.
Print
Print
Last ran on The Blood-Horse in the 12/2023 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J. C. Penney Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J. C. Penney Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
J. C. Penney campaigns first seen Feb 2024.
J. C. Penney launched campaigns supporting 3 new product lines in the last twelve months, including JCPenney Kitchen & Dining.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
J. C. Penney campaigns first seen Feb 2024.
J. C. Penney launched campaigns supporting 3 new product lines in the last twelve months, including JCPenney Kitchen & Dining.