J. C. Penney Advertiser Profile


J. C. Penney
Retailer Holding Company/Conglomerate
6501 Legacy Drive, Plano, TX US 75024
(972) 431-1000
J. C. Penney is part of:

J. C. Penney spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. J. C. Penney launched and advertised 7 new products in the past twelve months.

We have 16 people on file in marketing roles at J. C. Penney, and 9 at their agencies.

Summary


J. C. Penney spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. J. C. Penney launched and advertised 7 new products in the past twelve months.

We have 16 people on file in marketing roles at J. C. Penney, and 9 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 25 decision makers for you to contact at J. C. Penney, including Executives, Strategists, Media Buyers and Agency contacts.


Shawn G.
Chief Customer Officer

Scott S.
Managing Director

Hayley W.
Email Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 25 decision makers for you to contact at J. C. Penney, including Executives, Strategists, Media Buyers and Agency contacts.


Shawn G.
Chief Customer Officer

Scott S.
Managing Director

Hayley W.
Email Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J. C. Penney and its subsidiaries.
Display
Display
Last ran on National Apartment Association on 6/15/2019.
TV
TV
Last ran on ABC on 6/14/2019.
Print
Print
Last ran on The Washington Post in the 06/2019 issue.
Display
Display
Last ran on National Apartment Association on 6/15/2019.
TV
TV
Last ran on ABC on 6/14/2019.
Print
Print
Last ran on The Washington Post in the 06/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J. C. Penney and its subsidiaries.
Display
Display
Last ran on National Apartment Association on 6/15/2019.
TV
TV
Last ran on ABC on 6/14/2019.
Print
Print
Last ran on The Washington Post in the 06/2019 issue.
Display
Display
Last ran on National Apartment Association on 6/15/2019.
TV
TV
Last ran on ABC on 6/14/2019.
Print
Print
Last ran on The Washington Post in the 06/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J. C. Penney Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J. C. Penney Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
J. C. Penney campaigns first seen Nov 2018.
J. C. Penney launched campaigns supporting 7 new product lines in the last twelve months, including JCPenney Events.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
J. C. Penney campaigns first seen Nov 2018.
J. C. Penney launched campaigns supporting 7 new product lines in the last twelve months, including JCPenney Events.