Jack Daniel's Advertiser Profile


Jack Daniel's
Whiskey
850 Dixie Highway, Louisville, KY US 40210
(502) 585-1100

Jack Daniel's is part of Brown-Forman Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Jack Daniel's launched and advertised 1 new product in the past twelve months.

We have 34 people on file in marketing roles at Jack Daniel's, and 3 at their agencies.

Summary


Jack Daniel's is part of Brown-Forman Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Jack Daniel's launched and advertised 1 new product in the past twelve months.

We have 34 people on file in marketing roles at Jack Daniel's, and 3 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Jack Daniel's, including Executives, Strategists, Media Buyers and Agency contacts.


Lawson W.
Senior Vice President and Chief Brands Officer

Natalia Z.
Associate Director

Amy B.
Digital Compliance Director

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Jack Daniel's, including Executives, Strategists, Media Buyers and Agency contacts.


Lawson W.
Senior Vice President and Chief Brands Officer

Natalia Z.
Associate Director

Amy B.
Digital Compliance Director

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Jack Daniel's and its subsidiaries.
Video
Video
Last ran on Wired on 9/13/2019.
TV
TV
Last ran on NBA on 9/13/2019.
Print
Print
Last ran on Southwest: The Magazine in the 09/2019 issue.
Video
Video
Last ran on Wired on 9/13/2019.
TV
TV
Last ran on NBA on 9/13/2019.
Print
Print
Last ran on Southwest: The Magazine in the 09/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Jack Daniel's and its subsidiaries.
Video
Video
Last ran on Wired on 9/13/2019.
TV
TV
Last ran on NBA on 9/13/2019.
Print
Print
Last ran on Southwest: The Magazine in the 09/2019 issue.
Video
Video
Last ran on Wired on 9/13/2019.
TV
TV
Last ran on NBA on 9/13/2019.
Print
Print
Last ran on Southwest: The Magazine in the 09/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Jack Daniel's Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Jack Daniel's Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Jack Daniel's campaigns first seen Dec 2018.
Jack Daniel's launched a campaign supporting 1 new product line in the last twelve months, Jack Daniel's Lynchburg General Store.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Jack Daniel's campaigns first seen Dec 2018.
Jack Daniel's launched a campaign supporting 1 new product line in the last twelve months, Jack Daniel's Lynchburg General Store.