JCPenney Advertiser Profile



JCPenney is part of J. C. Penney Company, Inc.. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. JCPenney launched and advertised 9 new products in the past twelve months.

We have 12 people on file in marketing roles at JCPenney, and 11 at their agencies.

Summary


JCPenney is part of J. C. Penney Company, Inc.. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. JCPenney launched and advertised 9 new products in the past twelve months.

We have 12 people on file in marketing roles at JCPenney, and 11 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 23 decision makers for you to contact at JCPenney, including Executives, Strategists, Media Buyers and Agency contacts.


Shawn G.
Chief Customer Officer

Kelly K.
Associate Director

Hayley W.
Email Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 23 decision makers for you to contact at JCPenney, including Executives, Strategists, Media Buyers and Agency contacts.


Shawn G.
Chief Customer Officer

Kelly K.
Associate Director

Hayley W.
Email Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by JCPenney and its subsidiaries.
Display
Display
Last ran on National Apartment Association on 10/11/2019.
TV
TV
Last ran on Cartoon Network on 10/10/2019.
Print
Print
Last ran on Parents in the 10/2019 issue.
Display
Display
Last ran on National Apartment Association on 10/11/2019.
TV
TV
Last ran on Cartoon Network on 10/10/2019.
Print
Print
Last ran on Parents in the 10/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by JCPenney and its subsidiaries.
Display
Display
Last ran on National Apartment Association on 10/11/2019.
TV
TV
Last ran on Cartoon Network on 10/10/2019.
Print
Print
Last ran on Parents in the 10/2019 issue.
Display
Display
Last ran on National Apartment Association on 10/11/2019.
TV
TV
Last ran on Cartoon Network on 10/10/2019.
Print
Print
Last ran on Parents in the 10/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
JCPenney Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
JCPenney Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
JCPenney campaigns first seen Jul 2019.
JCPenney launched campaigns supporting 9 new product lines in the last twelve months, including JCPenney Bed & Bath.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,286 new product launches overall.
JCPenney campaigns first seen Jul 2019.
JCPenney launched campaigns supporting 9 new product lines in the last twelve months, including JCPenney Bed & Bath.