JCPenney Private Labels Advertiser Profile
JCPenney Private Labels is part of:
JCPenney Private Labels is part of J. C. Penney Company, Inc.. They spent under $100 million on advertising in digital in the last year. They are currently not investing in any premium ad units, but advertised on under 50 different Media Properties in the last year across multiple Media formats. JCPenney Private Labels launched and advertised 2 new products in the past twelve months.
We have 14 people on file in marketing roles at JCPenney Private Labels, and 1 at their agency.
We have 14 people on file in marketing roles at JCPenney Private Labels, and 1 at their agency.
Summary
JCPenney Private Labels is part of J. C. Penney Company, Inc.. They spent under $100 million on advertising in digital in the last year. They are currently not investing in any premium ad units, but advertised on under 50 different Media Properties in the last year across multiple Media formats. JCPenney Private Labels launched and advertised 2 new products in the past twelve months.
We have 14 people on file in marketing roles at JCPenney Private Labels, and 1 at their agency.
We have 14 people on file in marketing roles at JCPenney Private Labels, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at JCPenney Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.
Bill C.
Vice President Marketing
Kimberly C.
Associate Director, Integrated Planning
Keith B.
Director, Paid Media
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at JCPenney Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.
Bill C.
Vice President Marketing
Kimberly C.
Associate Director, Integrated Planning
Keith B.
Director, Paid Media
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 1 recent advertisements placed by JCPenney Private Labels and its subsidiaries.
Print
Last ran on The Blood-Horse in the 12/2023 issue.
Print
Last ran on The Blood-Horse in the 12/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 1 recent advertisements placed by JCPenney Private Labels and its subsidiaries.
Print
Last ran on The Blood-Horse in the 12/2023 issue.
Print
Last ran on The Blood-Horse in the 12/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
JCPenney Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- JCPenney Private Labels recently placed a direct ad on www.laineygossip.com/. See where else they recently placed direct ads.
- JCPenney Private Labels recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
JCPenney Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- JCPenney Private Labels recently placed a direct ad on www.laineygossip.com/. See where else they recently placed direct ads.
- JCPenney Private Labels recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
JCPenney Private Labels launched campaigns supporting 2 new product lines in the last twelve months, including i jeans by Buffalo.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
JCPenney Private Labels launched campaigns supporting 2 new product lines in the last twelve months, including i jeans by Buffalo.