J.M. Smucker Advertiser Profile



J.M. Smucker spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. J.M. Smucker launched and advertised 24 new products in the past twelve months.

We have 40 people on file in marketing roles at J.M. Smucker, and 8 at their agencies.

Summary


J.M. Smucker spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. J.M. Smucker launched and advertised 24 new products in the past twelve months.

We have 40 people on file in marketing roles at J.M. Smucker, and 8 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at J.M. Smucker, including Executives, Strategists, Media Buyers and Agency contacts.


Scarlett H.
Digital Strategy Lead, Pet

Carolyn D.
Associate Director, Media Activation

Covahne M.
Director of eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 48 decision makers for you to contact at J.M. Smucker, including Executives, Strategists, Media Buyers and Agency contacts.


Scarlett H.
Digital Strategy Lead, Pet

Carolyn D.
Associate Director, Media Activation

Covahne M.
Director of eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J.M. Smucker and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/16/2018.
Video
Video
Last ran on YouTube - Tipsy Bartender on 3/15/2019.
TV
TV
Last ran on Nick Jr. on 3/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/16/2018.
Video
Video
Last ran on YouTube - Tipsy Bartender on 3/15/2019.
TV
TV
Last ran on Nick Jr. on 3/14/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J.M. Smucker and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/16/2018.
Video
Video
Last ran on YouTube - Tipsy Bartender on 3/15/2019.
TV
TV
Last ran on Nick Jr. on 3/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/16/2018.
Video
Video
Last ran on YouTube - Tipsy Bartender on 3/15/2019.
TV
TV
Last ran on Nick Jr. on 3/14/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J.M. Smucker Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J.M. Smucker Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
J.M. Smucker campaigns first seen Jun 2018.
J.M. Smucker launched campaigns supporting 24 new product lines in the last twelve months, including CanaGel Hemp Oil Gel Melts.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
J.M. Smucker campaigns first seen Jun 2018.
J.M. Smucker launched campaigns supporting 24 new product lines in the last twelve months, including CanaGel Hemp Oil Gel Melts.