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  • Media Spend
  • New Product Launches

J.M. Smucker spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. J.M. Smucker launched and advertised 14 new products in the past twelve months.

We have 28 people on file in marketing roles at J.M. Smucker, and 2 at their agencies.

Summary


J.M. Smucker spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. J.M. Smucker launched and advertised 14 new products in the past twelve months.

We have 28 people on file in marketing roles at J.M. Smucker, and 2 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at J.M. Smucker, including Executives, Strategists, Media Buyers and Agency contacts.


Gail H.
Chief Marketing Officer

Kyle R.
Client Investment Lead

Kate A.
Lead, Digital Activation (eCommerce, Web, SEO) -- Pet Brands

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at J.M. Smucker, including Executives, Strategists, Media Buyers and Agency contacts.


Gail H.
Chief Marketing Officer

Kyle R.
Client Investment Lead

Kate A.
Lead, Digital Activation (eCommerce, Web, SEO) -- Pet Brands

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J.M. Smucker and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/1/2024.
Video
Video
Last ran on YouTube - Food Channels on 11/1/2024.
TV
TV
Last ran on Animal Planet on 11/16/2024.
Snapchat
Snapchat
Last ran on Snapchat on 1/1/2024.
Video
Video
Last ran on YouTube - Food Channels on 11/1/2024.
TV
TV
Last ran on Animal Planet on 11/16/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by J.M. Smucker and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 1/1/2024.
Video
Video
Last ran on YouTube - Food Channels on 11/1/2024.
TV
TV
Last ran on Animal Planet on 11/16/2024.
Snapchat
Snapchat
Last ran on Snapchat on 1/1/2024.
Video
Video
Last ran on YouTube - Food Channels on 11/1/2024.
TV
TV
Last ran on Animal Planet on 11/16/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J.M. Smucker Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
J.M. Smucker Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
J.M. Smucker campaigns first seen Aug 2024.
J.M. Smucker launched campaigns supporting 14 new product lines in the last twelve months, including Meow Mix Variety Packs.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
J.M. Smucker campaigns first seen Aug 2024.
J.M. Smucker launched campaigns supporting 14 new product lines in the last twelve months, including Meow Mix Variety Packs.