John Hancock Advertiser Profile


John Hancock
Insurance
601 Congress Street, Boston, MA US 02210
(617) 663-3000

John Hancock is part of Manulife Financial Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. John Hancock launched and advertised 4 new products in the past twelve months.

We have 7 people on file in marketing roles at John Hancock, and 2 at their agency.

Summary


John Hancock is part of Manulife Financial Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. John Hancock launched and advertised 4 new products in the past twelve months.

We have 7 people on file in marketing roles at John Hancock, and 2 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at John Hancock, including Executives, Strategists, Media Buyers and Agency contacts.


Barbara G.
Chief Marketing Officer

Nicole O.
Partner, Group Director

Rob M.
Investment Strategy, Digital Advice

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 9 decision makers for you to contact at John Hancock, including Executives, Strategists, Media Buyers and Agency contacts.


Barbara G.
Chief Marketing Officer

Nicole O.
Partner, Group Director

Rob M.
Investment Strategy, Digital Advice

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by John Hancock and its subsidiaries.
Display
Display
Last ran on Planadviser on 11/9/2019.
TV
TV
Last ran on TV One on 11/11/2019.
Print
Print
Last ran on Investment News in the 11/2019 issue.
Display
Display
Last ran on Planadviser on 11/9/2019.
TV
TV
Last ran on TV One on 11/11/2019.
Print
Print
Last ran on Investment News in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by John Hancock and its subsidiaries.
Display
Display
Last ran on Planadviser on 11/9/2019.
TV
TV
Last ran on TV One on 11/11/2019.
Print
Print
Last ran on Investment News in the 11/2019 issue.
Display
Display
Last ran on Planadviser on 11/9/2019.
TV
TV
Last ran on TV One on 11/11/2019.
Print
Print
Last ran on Investment News in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
John Hancock Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
John Hancock Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
John Hancock campaigns first seen May 2019.
John Hancock launched campaigns supporting 4 new product lines in the last twelve months, including John Hancock Coin.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
John Hancock campaigns first seen May 2019.
John Hancock launched campaigns supporting 4 new product lines in the last twelve months, including John Hancock Coin.