Johnson Outdoors Advertiser Profile
Johnson Outdoors is part of:
Johnson Outdoors spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Johnson Outdoors launched and advertised 4 new products in the past twelve months.
We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.
We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.
Summary
Johnson Outdoors spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Johnson Outdoors launched and advertised 4 new products in the past twelve months.
We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.
We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Johnson Outdoors, including Executives, Strategists, Media Buyers and Agency contacts.
Patricia P.
VP Marketing Services & Global Communication
Almir L.
Media Services Manager
Luke L.
Senior Content Marketing Specialist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Johnson Outdoors, including Executives, Strategists, Media Buyers and Agency contacts.
Patricia P.
VP Marketing Services & Global Communication
Almir L.
Media Services Manager
Luke L.
Senior Content Marketing Specialist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Johnson Outdoors and its subsidiaries.
Display
Last ran on Salt Water Sportsman on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/16/2024.
Print
Last ran on The Fisherman in the 11/2024 issue.
Display
Last ran on Salt Water Sportsman on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/16/2024.
Print
Last ran on The Fisherman in the 11/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Johnson Outdoors and its subsidiaries.
Display
Last ran on Salt Water Sportsman on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/16/2024.
Print
Last ran on The Fisherman in the 11/2024 issue.
Display
Last ran on Salt Water Sportsman on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/16/2024.
Print
Last ran on The Fisherman in the 11/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Johnson Outdoors Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Johnson Outdoors recently placed a direct ad on www.in-fisherman.com/. See where else they recently placed direct ads.
- Johnson Outdoors recently placed a programmatic ad on www.in-fisherman.com/. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Johnson Outdoors Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Johnson Outdoors recently placed a direct ad on www.in-fisherman.com/. See where else they recently placed direct ads.
- Johnson Outdoors recently placed a programmatic ad on www.in-fisherman.com/. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Johnson Outdoors launched campaigns supporting 4 new product lines in the last twelve months, including Minn Kota Freshwater Trolling Motors.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Johnson Outdoors launched campaigns supporting 4 new product lines in the last twelve months, including Minn Kota Freshwater Trolling Motors.