Johnson Outdoors Advertiser Profile


Johnson Outdoors
Athletics Conglomerate
555 Main Street, Racine, WI US 53403
(262) 631-6600
Johnson Outdoors is part of:
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Johnson Outdoors spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Johnson Outdoors launched and advertised 4 new products in the past twelve months.

We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.

Summary


Johnson Outdoors spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Johnson Outdoors launched and advertised 4 new products in the past twelve months.

We have 6 people on file in marketing roles at Johnson Outdoors, and 1 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Johnson Outdoors, including Executives, Strategists, Media Buyers and Agency contacts.


Patricia P.
VP Marketing Services & Global Communication

Almir L.
Media Services Manager

Luke L.
Senior Content Marketing Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Johnson Outdoors, including Executives, Strategists, Media Buyers and Agency contacts.


Patricia P.
VP Marketing Services & Global Communication

Almir L.
Media Services Manager

Luke L.
Senior Content Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Johnson Outdoors and its subsidiaries.
Display
Display
Last ran on In-Fisherman on 9/1/2024.
TV
TV
Last ran on FOX Sports 2 on 10/5/2024.
Print
Print
Last ran on The Fisherman in the 10/2024 issue.
Display
Display
Last ran on In-Fisherman on 9/1/2024.
TV
TV
Last ran on FOX Sports 2 on 10/5/2024.
Print
Print
Last ran on The Fisherman in the 10/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Johnson Outdoors and its subsidiaries.
Display
Display
Last ran on In-Fisherman on 9/1/2024.
TV
TV
Last ran on FOX Sports 2 on 10/5/2024.
Print
Print
Last ran on The Fisherman in the 10/2024 issue.
Display
Display
Last ran on In-Fisherman on 9/1/2024.
TV
TV
Last ran on FOX Sports 2 on 10/5/2024.
Print
Print
Last ran on The Fisherman in the 10/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Johnson Outdoors Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Johnson Outdoors Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Johnson Outdoors campaigns first seen Feb 2024.
Johnson Outdoors launched campaigns supporting 4 new product lines in the last twelve months, including Minn Kota Freshwater Trolling Motors.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Johnson Outdoors campaigns first seen Feb 2024.
Johnson Outdoors launched campaigns supporting 4 new product lines in the last twelve months, including Minn Kota Freshwater Trolling Motors.