Jolly Rancher Advertiser Profile
Candy (Non-Chocolate)
100 Crystal A Drive, Hershey, PA US 17033-0810
(800) 539-0261
Jolly Rancher is part of:
Jolly Rancher is part of The Hershey Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Jolly Rancher launched and advertised 2 new products in the past twelve months.
We have 110 people on file in marketing roles at Jolly Rancher, and 1 at their agency.
We have 110 people on file in marketing roles at Jolly Rancher, and 1 at their agency.
Summary
Jolly Rancher is part of The Hershey Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Jolly Rancher launched and advertised 2 new products in the past twelve months.
We have 110 people on file in marketing roles at Jolly Rancher, and 1 at their agency.
We have 110 people on file in marketing roles at Jolly Rancher, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 111 decision makers for you to contact at Jolly Rancher, including Executives, Strategists, Media Buyers and Agency contacts.
Tiffany M.
Chief Customer Officer
Helen L.
Chief Digital Officer
Laura C.
Manager, Business-to-Business & On-Demand Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 111 decision makers for you to contact at Jolly Rancher, including Executives, Strategists, Media Buyers and Agency contacts.
Tiffany M.
Chief Customer Officer
Helen L.
Chief Digital Officer
Laura C.
Manager, Business-to-Business & On-Demand Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Jolly Rancher and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2025.
Native
Last ran on Amazon on 11/1/2025.
TV
Last ran on MTV on 9/22/2025.
Snapchat
Last ran on Snapchat on 3/1/2025.
Native
Last ran on Amazon on 11/1/2025.
TV
Last ran on MTV on 9/22/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Jolly Rancher and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2025.
Native
Last ran on Amazon on 11/1/2025.
TV
Last ran on MTV on 9/22/2025.
Snapchat
Last ran on Snapchat on 3/1/2025.
Native
Last ran on Amazon on 11/1/2025.
TV
Last ran on MTV on 9/22/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Jolly Rancher Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Jolly Rancher recently bought a Native digital ad. See which other premium units they bought.
- Jolly Rancher recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Jolly Rancher recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Jolly Rancher Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Jolly Rancher recently bought a Native digital ad. See which other premium units they bought.
- Jolly Rancher recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Jolly Rancher recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
Jolly Rancher launched campaigns supporting 2 new product lines in the last twelve months, including Jolly Rancher Fruit Chews.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
Jolly Rancher launched campaigns supporting 2 new product lines in the last twelve months, including Jolly Rancher Fruit Chews.