Kaplan Advertiser Profile
Kaplan is part of:
Kaplan is part of Graham Holdings Company. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kaplan launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Kaplan, and 1 at their agency.
We have 6 people on file in marketing roles at Kaplan, and 1 at their agency.
Summary
Kaplan is part of Graham Holdings Company. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kaplan launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Kaplan, and 1 at their agency.
We have 6 people on file in marketing roles at Kaplan, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Kaplan, including Executives, Strategists, Media Buyers and Agency contacts.
Jodi F.
Senior Vice President Marketing
Alex S.
Partner and Senior Project Manager
Sarah F.
Executive Director, Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Kaplan, including Executives, Strategists, Media Buyers and Agency contacts.
Jodi F.
Senior Vice President Marketing
Alex S.
Partner and Senior Project Manager
Sarah F.
Executive Director, Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kaplan and its subsidiaries.
Display
Last ran on Southern Living on 1/1/2025.
Print
Last ran on Journal of Financial Planning in the 10/2024 issue.
Display
Last ran on Southern Living on 1/1/2025.
Display
Last ran on Southern Living on 1/1/2025.
Print
Last ran on Journal of Financial Planning in the 10/2024 issue.
Display
Last ran on Southern Living on 1/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kaplan and its subsidiaries.
Display
Last ran on Southern Living on 1/1/2025.
Print
Last ran on Journal of Financial Planning in the 10/2024 issue.
Display
Last ran on Southern Living on 1/1/2025.
Display
Last ran on Southern Living on 1/1/2025.
Print
Last ran on Journal of Financial Planning in the 10/2024 issue.
Display
Last ran on Southern Living on 1/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kaplan Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Kaplan recently bought a Page Takeover digital ad. See which other premium units they bought.
- Kaplan recently placed a direct ad on www.wgntv.com. See where else they recently placed direct ads.
- Kaplan recently placed a programmatic ad on www.myfitnesspal.com. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kaplan Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Kaplan recently bought a Page Takeover digital ad. See which other premium units they bought.
- Kaplan recently placed a direct ad on www.wgntv.com. See where else they recently placed direct ads.
- Kaplan recently placed a programmatic ad on www.myfitnesspal.com. In the last 12 months, they have partnered with DoubleClick and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
Kaplan launched campaigns supporting 2 new product lines in the last twelve months, including College for Financial Planning General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
Kaplan launched campaigns supporting 2 new product lines in the last twelve months, including College for Financial Planning General Advertisement.