Kelley Blue Book Advertiser Profile


Kelley Blue Book
Automotive Website
195 Technology, Irvine, CA US 92618
(949) 770-7704
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Kelley Blue Book is part of Cox Enterprises, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kelley Blue Book launched and advertised 1 new product in the past twelve months.

We have 21 people on file in marketing roles at Kelley Blue Book, and 3 at their agency.

Summary


Kelley Blue Book is part of Cox Enterprises, Inc.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kelley Blue Book launched and advertised 1 new product in the past twelve months.

We have 21 people on file in marketing roles at Kelley Blue Book, and 3 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 24 decision makers for you to contact at Kelley Blue Book, including Executives, Strategists, Media Buyers and Agency contacts.


Ken K.
Executive Vice President & Chief Marketing Officer

Michael W.
Director of Marketing Technology | Ad Tech | Clients: Cox Automotive | Hallmark | HBO | KP

Olivia G.
Product Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 24 decision makers for you to contact at Kelley Blue Book, including Executives, Strategists, Media Buyers and Agency contacts.


Ken K.
Executive Vice President & Chief Marketing Officer

Michael W.
Director of Marketing Technology | Ad Tech | Clients: Cox Automotive | Hallmark | HBO | KP

Olivia G.
Product Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kelley Blue Book and its subsidiaries.
Mobile
Mobile
Last ran on Ebony on 10/1/2024.
TV
TV
Last ran on Comedy Central on 5/26/2024.
Print
Print
Last ran on Newsday (Long Island) in the 07/2024 issue.
Mobile
Mobile
Last ran on Ebony on 10/1/2024.
TV
TV
Last ran on Comedy Central on 5/26/2024.
Print
Print
Last ran on Newsday (Long Island) in the 07/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kelley Blue Book and its subsidiaries.
Mobile
Mobile
Last ran on Ebony on 10/1/2024.
TV
TV
Last ran on Comedy Central on 5/26/2024.
Print
Print
Last ran on Newsday (Long Island) in the 07/2024 issue.
Mobile
Mobile
Last ran on Ebony on 10/1/2024.
TV
TV
Last ran on Comedy Central on 5/26/2024.
Print
Print
Last ran on Newsday (Long Island) in the 07/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kelley Blue Book Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kelley Blue Book Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,253 new product launches overall.
Kelley Blue Book campaigns first seen Sep 2024.
Kelley Blue Book launched a campaign supporting 1 new product line in the last twelve months, Kelley Blue Book Instant Cash Offer.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,253 new product launches overall.
Kelley Blue Book campaigns first seen Sep 2024.
Kelley Blue Book launched a campaign supporting 1 new product line in the last twelve months, Kelley Blue Book Instant Cash Offer.