Kraft Heinz Advertiser Profile


Kraft Heinz
Food Conglomerate
200 East Randolph Street, Suite 7600, Chicago, IL US 60601
(847) 646-2000

Kraft Heinz spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kraft Heinz launched and advertised 18 new products in the past twelve months.

We have 50 people on file in marketing roles at Kraft Heinz, and 48 at their agencies.

Summary


Kraft Heinz spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Kraft Heinz launched and advertised 18 new products in the past twelve months.

We have 50 people on file in marketing roles at Kraft Heinz, and 48 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 98 decision makers for you to contact at Kraft Heinz, including Executives, Strategists, Media Buyers and Agency contacts.


Eduardo L.
Global Brand Officer, Chief Marketing Officer US

Maddie W.
Associate Director

Steve B.
Brand Manager - Cultured Cheese & Fruitlove

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 98 decision makers for you to contact at Kraft Heinz, including Executives, Strategists, Media Buyers and Agency contacts.


Eduardo L.
Global Brand Officer, Chief Marketing Officer US

Maddie W.
Associate Director

Steve B.
Brand Manager - Cultured Cheese & Fruitlove

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kraft Heinz and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/11/2019.
Display
Display
Last ran on Equine Chronicle on 5/17/2019.
TV
TV
Last ran on Discovery Life on 5/17/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/11/2019.
Display
Display
Last ran on Equine Chronicle on 5/17/2019.
TV
TV
Last ran on Discovery Life on 5/17/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Kraft Heinz and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/11/2019.
Display
Display
Last ran on Equine Chronicle on 5/17/2019.
TV
TV
Last ran on Discovery Life on 5/17/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/11/2019.
Display
Display
Last ran on Equine Chronicle on 5/17/2019.
TV
TV
Last ran on Discovery Life on 5/17/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kraft Heinz Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Kraft Heinz Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 23,371 new product launches overall.
Kraft Heinz campaigns first seen Sep 2018.
Kraft Heinz launched campaigns supporting 18 new product lines in the last twelve months, including Philadelphia Dips.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 23,371 new product launches overall.
Kraft Heinz campaigns first seen Sep 2018.
Kraft Heinz launched campaigns supporting 18 new product lines in the last twelve months, including Philadelphia Dips.