La-Z-Boy Advertiser Profile


La-Z-Boy
Furniture
One La-Z-Boy Drive, Monroe, MI US 48162
(734) 242-1444
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

La-Z-Boy spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. La-Z-Boy launched and advertised 3 new products in the past twelve months.

We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agency.

Summary


La-Z-Boy spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. La-Z-Boy launched and advertised 3 new products in the past twelve months.

We have 5 people on file in marketing roles at La-Z-Boy, and 5 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at La-Z-Boy, including Executives, Strategists, Media Buyers and Agency contacts.


David M.
Integrated Media Supervisor

Susan J.
Marketing Specialist

Theresa F.
Brand Media Strategy Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at La-Z-Boy, including Executives, Strategists, Media Buyers and Agency contacts.


David M.
Integrated Media Supervisor

Susan J.
Marketing Specialist

Theresa F.
Brand Media Strategy Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by La-Z-Boy and its subsidiaries.
Mobile
Mobile
Last ran on Newsday on 1/9/2020.
TV
TV
Last ran on Hallmark on 1/6/2020.
Print
Print
Last ran on Phoenix Home & Garden in the 01/2020 issue.
Mobile
Mobile
Last ran on Newsday on 1/9/2020.
TV
TV
Last ran on Hallmark on 1/6/2020.
Print
Print
Last ran on Phoenix Home & Garden in the 01/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by La-Z-Boy and its subsidiaries.
Mobile
Mobile
Last ran on Newsday on 1/9/2020.
TV
TV
Last ran on Hallmark on 1/6/2020.
Print
Print
Last ran on Phoenix Home & Garden in the 01/2020 issue.
Mobile
Mobile
Last ran on Newsday on 1/9/2020.
TV
TV
Last ran on Hallmark on 1/6/2020.
Print
Print
Last ran on Phoenix Home & Garden in the 01/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
La-Z-Boy Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
La-Z-Boy Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,895 new product launches overall.
La-Z-Boy campaigns first seen May 2019.
La-Z-Boy launched campaigns supporting 3 new product lines in the last twelve months, including La-Z-Boy Recliners.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,895 new product launches overall.
La-Z-Boy campaigns first seen May 2019.
La-Z-Boy launched campaigns supporting 3 new product lines in the last twelve months, including La-Z-Boy Recliners.