Lay's Potato Chips Advertiser Profile


Lay's Potato Chips
Chips
7701 Legacy Drive, Plano, TX US 75024
(972) 334-7000
Lay's Potato Chips is part of:

Lay's Potato Chips is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Lay's Potato Chips last advertised a new product in February, 2018.

We have 84 people on file in marketing roles at Lay's Potato Chips, and 58 at their agencies.

Summary


Lay's Potato Chips is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Lay's Potato Chips last advertised a new product in February, 2018.

We have 84 people on file in marketing roles at Lay's Potato Chips, and 58 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 142 decision makers for you to contact at Lay's Potato Chips, including Executives, Strategists, Media Buyers and Agency contacts.


Simon L.
President and Chief Marketing Officer, Global Snacks and Global Insights

Kelley K.
Media Planner

Bryan W.
Vice President and General Manager of Pepsi-Starbucks North American Coffee Partnership

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 142 decision makers for you to contact at Lay's Potato Chips, including Executives, Strategists, Media Buyers and Agency contacts.


Simon L.
President and Chief Marketing Officer, Global Snacks and Global Insights

Kelley K.
Media Planner

Bryan W.
Vice President and General Manager of Pepsi-Starbucks North American Coffee Partnership

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lay's Potato Chips.
Snapchat
Snapchat
Last ran on Snapchat on 9/16/2018.
Display
Display
Last ran on Sam's Club on 3/8/2019.
TV
TV
Last ran on Nick @ Nite on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/16/2018.
Display
Display
Last ran on Sam's Club on 3/8/2019.
TV
TV
Last ran on Nick @ Nite on 3/15/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lay's Potato Chips.
Snapchat
Snapchat
Last ran on Snapchat on 9/16/2018.
Display
Display
Last ran on Sam's Club on 3/8/2019.
TV
TV
Last ran on Nick @ Nite on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/16/2018.
Display
Display
Last ran on Sam's Club on 3/8/2019.
TV
TV
Last ran on Nick @ Nite on 3/15/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lay's Potato Chips Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lay's Potato Chips Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Use MediaRadar to stay current on new product launches for Lay's Potato Chips.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Use MediaRadar to stay current on new product launches for Lay's Potato Chips.