Lay's Potato Chips Advertiser Profile
Lay's Potato Chips is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Lay's Potato Chips last advertised a new product in June, 2023.
We have 74 people on file in marketing roles at Lay's Potato Chips, and 19 at their agencies.
We have 74 people on file in marketing roles at Lay's Potato Chips, and 19 at their agencies.
Summary
Lay's Potato Chips is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Lay's Potato Chips last advertised a new product in June, 2023.
We have 74 people on file in marketing roles at Lay's Potato Chips, and 19 at their agencies.
We have 74 people on file in marketing roles at Lay's Potato Chips, and 19 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 94 decision makers for you to contact at Lay's Potato Chips, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Erin R.
Associate Director
Zach H.
Vice President, Commercial Marketing, PepsiCo Beverages North America
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 94 decision makers for you to contact at Lay's Potato Chips, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Erin R.
Associate Director
Zach H.
Vice President, Commercial Marketing, PepsiCo Beverages North America
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lay's Potato Chips.
Native
Last ran on Albertsons on 7/1/2024.
TV
Last ran on CBS Sports Network on 7/20/2024.
Native
Last ran on Albertsons on 7/1/2024.
Native
Last ran on Albertsons on 7/1/2024.
TV
Last ran on CBS Sports Network on 7/20/2024.
Native
Last ran on Albertsons on 7/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lay's Potato Chips.
Native
Last ran on Albertsons on 7/1/2024.
TV
Last ran on CBS Sports Network on 7/20/2024.
Native
Last ran on Albertsons on 7/1/2024.
Native
Last ran on Albertsons on 7/1/2024.
TV
Last ran on CBS Sports Network on 7/20/2024.
Native
Last ran on Albertsons on 7/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lay's Potato Chips Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Lay's Potato Chips recently bought a Page Takeover digital ad. See which other premium units they bought.
- Lay's Potato Chips recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Lay's Potato Chips recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 7 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lay's Potato Chips Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Lay's Potato Chips recently bought a Page Takeover digital ad. See which other premium units they bought.
- Lay's Potato Chips recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Lay's Potato Chips recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 7 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
Use MediaRadar to stay current on new product launches for Lay's Potato Chips.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,873 new product launches overall.
Use MediaRadar to stay current on new product launches for Lay's Potato Chips.