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  • New Product Launches

Lexus is part of Toyota Group. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Lexus launched and advertised 7 new products in the past twelve months.

We have 27 people on file in marketing roles at Lexus, and 34 at their agencies.

Summary


Lexus is part of Toyota Group. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Lexus launched and advertised 7 new products in the past twelve months.

We have 27 people on file in marketing roles at Lexus, and 34 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 61 decision makers for you to contact at Lexus, including Executives, Strategists, Media Buyers and Agency contacts.


Steven C.
Vice President, Marketing Innovation

Brianna P.
Media Planner

Alicia S.
Digital Senior Strategist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 61 decision makers for you to contact at Lexus, including Executives, Strategists, Media Buyers and Agency contacts.


Steven C.
Vice President, Marketing Innovation

Brianna P.
Media Planner

Alicia S.
Digital Senior Strategist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lexus and its subsidiaries.
Video
Video
Last ran on MSNBC on 9/18/2020.
TV
TV
Last ran on ESPN on 9/19/2020.
Print
Print
Last ran on The Hollywood Reporter in the 09/2020 issue.
Video
Video
Last ran on MSNBC on 9/18/2020.
TV
TV
Last ran on ESPN on 9/19/2020.
Print
Print
Last ran on The Hollywood Reporter in the 09/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Lexus and its subsidiaries.
Video
Video
Last ran on MSNBC on 9/18/2020.
TV
TV
Last ran on ESPN on 9/19/2020.
Print
Print
Last ran on The Hollywood Reporter in the 09/2020 issue.
Video
Video
Last ran on MSNBC on 9/18/2020.
TV
TV
Last ran on ESPN on 9/19/2020.
Print
Print
Last ran on The Hollywood Reporter in the 09/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lexus Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Lexus Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Lexus campaigns first seen Oct 2019.
Lexus launched campaigns supporting 7 new product lines in the last twelve months, including Lexus LX.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,830 new product launches overall.
Lexus campaigns first seen Oct 2019.
Lexus launched campaigns supporting 7 new product lines in the last twelve months, including Lexus LX.