Liberty Mutual Group Advertiser Profile


Liberty Mutual Group
Financial Holding Company
175 Berkeley Street, Boston, MA US 02116
(617) 357-9500
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Liberty Mutual Group spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Group launched and advertised 6 new products in the past twelve months.

We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.

Summary


Liberty Mutual Group spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Group launched and advertised 6 new products in the past twelve months.

We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 19 decision makers for you to contact at Liberty Mutual Group, including Executives, Strategists, Media Buyers and Agency contacts.


Nicole G.
Executive Vice President, Chief Brand & Communications Officer

Allison B.
Director, Video Partnerships

Jenna L.
Chief Marketing Officer

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 19 decision makers for you to contact at Liberty Mutual Group, including Executives, Strategists, Media Buyers and Agency contacts.


Nicole G.
Executive Vice President, Chief Brand & Communications Officer

Allison B.
Director, Video Partnerships

Jenna L.
Chief Marketing Officer

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Group and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 4/1/2024.
TV
TV
Last ran on TBS on 4/13/2024.
Print
Print
Last ran on Leader's Edge in the 04/2024 issue.
Video
Video
Last ran on YouTube - Music Channels on 4/1/2024.
TV
TV
Last ran on TBS on 4/13/2024.
Print
Print
Last ran on Leader's Edge in the 04/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Group and its subsidiaries.
Video
Video
Last ran on YouTube - Music Channels on 4/1/2024.
TV
TV
Last ran on TBS on 4/13/2024.
Print
Print
Last ran on Leader's Edge in the 04/2024 issue.
Video
Video
Last ran on YouTube - Music Channels on 4/1/2024.
TV
TV
Last ran on TBS on 4/13/2024.
Print
Print
Last ran on Leader's Edge in the 04/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Liberty Mutual Group campaigns first seen Oct 2023.
Liberty Mutual Group launched campaigns supporting 6 new product lines in the last twelve months, including Liberty Mutual Technology Group.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Liberty Mutual Group campaigns first seen Oct 2023.
Liberty Mutual Group launched campaigns supporting 6 new product lines in the last twelve months, including Liberty Mutual Technology Group.