Liberty Mutual Group Advertiser Profile
Financial Holding Company
175 Berkeley Street, Boston, MA US 02116
(617) 357-9500
Liberty Mutual Group spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Group launched and advertised 6 new products in the past twelve months.
We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.
We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.
Summary
Liberty Mutual Group spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Liberty Mutual Group launched and advertised 6 new products in the past twelve months.
We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.
We have 16 people on file in marketing roles at Liberty Mutual Group, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 19 decision makers for you to contact at Liberty Mutual Group, including Executives, Strategists, Media Buyers and Agency contacts.
Jenna L.
Chief Marketing Officer
Allison B.
Director, Video Partnerships
Nicole G.
Executive Vice President, Chief Brand & Communications Officer
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 19 decision makers for you to contact at Liberty Mutual Group, including Executives, Strategists, Media Buyers and Agency contacts.
Jenna L.
Chief Marketing Officer
Allison B.
Director, Video Partnerships
Nicole G.
Executive Vice President, Chief Brand & Communications Officer
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Group and its subsidiaries.
Display
Last ran on Claims Canada on 4/1/2024.
TV
Last ran on Hallmark on 4/20/2024.
Print
Last ran on Leader's Edge in the 04/2024 issue.
Display
Last ran on Claims Canada on 4/1/2024.
TV
Last ran on Hallmark on 4/20/2024.
Print
Last ran on Leader's Edge in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Liberty Mutual Group and its subsidiaries.
Display
Last ran on Claims Canada on 4/1/2024.
TV
Last ran on Hallmark on 4/20/2024.
Print
Last ran on Leader's Edge in the 04/2024 issue.
Display
Last ran on Claims Canada on 4/1/2024.
TV
Last ran on Hallmark on 4/20/2024.
Print
Last ran on Leader's Edge in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Group Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Liberty Mutual Group recently placed a direct ad on www.nbcnews.com/. See where else they recently placed direct ads.
- Liberty Mutual Group recently placed a programmatic ad on www.canadianunderwriter.ca. In the last 12 months, they have partnered with Google and 15 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Liberty Mutual Group Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Liberty Mutual Group recently placed a direct ad on www.nbcnews.com/. See where else they recently placed direct ads.
- Liberty Mutual Group recently placed a programmatic ad on www.canadianunderwriter.ca. In the last 12 months, they have partnered with Google and 15 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Liberty Mutual Group launched campaigns supporting 6 new product lines in the last twelve months, including Liberty Mutual Technology Group.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Liberty Mutual Group launched campaigns supporting 6 new product lines in the last twelve months, including Liberty Mutual Technology Group.