L'Oreal Advertiser Profile
Toiletries & Cosmetics Conglomerate/Holding Company
10 Hudson Yards, New York, NY US 10001
(212) 818-1500
L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 154 new products in the past twelve months.
We have 79 people on file in marketing roles at L'Oreal, and 8 at their agencies.
We have 79 people on file in marketing roles at L'Oreal, and 8 at their agencies.
Summary
L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 154 new products in the past twelve months.
We have 79 people on file in marketing roles at L'Oreal, and 8 at their agencies.
We have 79 people on file in marketing roles at L'Oreal, and 8 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 87 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.
Han W.
Chief Digital and Marketing Officer, L'Oreal USA
Laurian R.
Client Lead
Heather R.
AVP, Media, CDMO
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 87 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.
Han W.
Chief Digital and Marketing Officer, L'Oreal USA
Laurian R.
Client Lead
Heather R.
AVP, Media, CDMO
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2024.
Display
Last ran on Gear Patrol on 4/1/2024.
TV
Last ran on Teen Nick on 4/20/2024.
Snapchat
Last ran on Snapchat on 3/1/2024.
Display
Last ran on Gear Patrol on 4/1/2024.
TV
Last ran on Teen Nick on 4/20/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2024.
Display
Last ran on Gear Patrol on 4/1/2024.
TV
Last ran on Teen Nick on 4/20/2024.
Snapchat
Last ran on Snapchat on 3/1/2024.
Display
Last ran on Gear Patrol on 4/1/2024.
TV
Last ran on Teen Nick on 4/20/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- L'Oreal recently bought a Native digital ad. See which other premium units they bought.
- L'Oreal recently placed a direct ad on www.webmd.com/allergies/default.htm. See where else they recently placed direct ads.
- L'Oreal recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 29 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- L'Oreal recently bought a Native digital ad. See which other premium units they bought.
- L'Oreal recently placed a direct ad on www.webmd.com/allergies/default.htm. See where else they recently placed direct ads.
- L'Oreal recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 29 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
L'Oreal launched campaigns supporting 154 new product lines in the last twelve months, including L'Oreal Paris Panorama Washable Mascara.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
L'Oreal launched campaigns supporting 154 new product lines in the last twelve months, including L'Oreal Paris Panorama Washable Mascara.