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  • Media Spend
  • New Product Launches

L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 155 new products in the past twelve months.

We have 393 people on file in marketing roles at L'Oreal, and 10 at their agencies.

Summary


L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 155 new products in the past twelve months.

We have 393 people on file in marketing roles at L'Oreal, and 10 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 419 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.


Marissa M.
Chief Sustainability Officer

Sofia C.
Chief Marketing Officer

Ricardo G.
Global Director, Digital Strategy - CeraVe Digital DMI

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 419 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.


Marissa M.
Chief Sustainability Officer

Sofia C.
Chief Marketing Officer

Ricardo G.
Global Director, Digital Strategy - CeraVe Digital DMI

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Display
Display
Last ran on WebMD: Heart Disease on 12/1/2025.
TV
TV
Last ran on WJBK on 1/5/2026.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Display
Display
Last ran on WebMD: Heart Disease on 12/1/2025.
TV
TV
Last ran on WJBK on 1/5/2026.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Display
Display
Last ran on WebMD: Heart Disease on 12/1/2025.
TV
TV
Last ran on WJBK on 1/5/2026.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Display
Display
Last ran on WebMD: Heart Disease on 12/1/2025.
TV
TV
Last ran on WJBK on 1/5/2026.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,539 new product launches overall.
L'Oreal campaigns first seen Apr 2025.
L'Oreal launched campaigns supporting 155 new product lines in the last twelve months, including La Roche-Posay Anthelios UV Air SPF50+ .

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,539 new product launches overall.
L'Oreal campaigns first seen Apr 2025.
L'Oreal launched campaigns supporting 155 new product lines in the last twelve months, including La Roche-Posay Anthelios UV Air SPF50+ .