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  • Media Spend
  • New Product Launches

L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 170 new products in the past twelve months.

We have 97 people on file in marketing roles at L'Oreal, and 6 at their agencies.

Summary


L'Oreal spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. L'Oreal launched and advertised 170 new products in the past twelve months.

We have 97 people on file in marketing roles at L'Oreal, and 6 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 103 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.


Han W.
Chief Digital and Marketing Officer, L'Oreal USA

Rebecca T.
Senior Partner - Client Lead

Sondra R.
Assistant Manager of Programmatic Media

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 103 decision makers for you to contact at L'Oreal, including Executives, Strategists, Media Buyers and Agency contacts.


Han W.
Chief Digital and Marketing Officer, L'Oreal USA

Rebecca T.
Senior Partner - Client Lead

Sondra R.
Assistant Manager of Programmatic Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Native
Native
Last ran on Macy's on 8/1/2025.
TV
TV
Last ran on KDFI on 8/18/2025.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Native
Native
Last ran on Macy's on 8/1/2025.
TV
TV
Last ran on KDFI on 8/18/2025.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by L'Oreal and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Native
Native
Last ran on Macy's on 8/1/2025.
TV
TV
Last ran on KDFI on 8/18/2025.
Snapchat
Snapchat
Last ran on Snapchat on 6/1/2025.
Native
Native
Last ran on Macy's on 8/1/2025.
TV
TV
Last ran on KDFI on 8/18/2025.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
L'Oreal Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
L'Oreal campaigns first seen May 2025.
L'Oreal launched campaigns supporting 170 new product lines in the last twelve months, including Maybelline Super Stay Teddy Tint.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
L'Oreal campaigns first seen May 2025.
L'Oreal launched campaigns supporting 170 new product lines in the last twelve months, including Maybelline Super Stay Teddy Tint.