MacAndrews & Forbes Advertiser Profile


MacAndrews & Forbes
Financial Holding Company
35 East 62Nd Street, New York, NY US 10065
(212) 572-8600
MacAndrews & Forbes is part of:

MacAndrews & Forbes spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. MacAndrews & Forbes launched and advertised 67 new products in the past twelve months.

We have 80 people on file in marketing roles at MacAndrews & Forbes, and 12 at their agencies.

Summary


MacAndrews & Forbes spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. MacAndrews & Forbes launched and advertised 67 new products in the past twelve months.

We have 80 people on file in marketing roles at MacAndrews & Forbes, and 12 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 93 decision makers for you to contact at MacAndrews & Forbes, including Executives, Strategists, and Media Buyers.


Fabian U.
Senior Vice President and Chief Marketing Officer

Desiree B.
Sales Director

Marni G.
Senior Director of Public Relations and Influencer Marketing, Portfolio Brands

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 93 decision makers for you to contact at MacAndrews & Forbes, including Executives, Strategists, and Media Buyers.


Fabian U.
Senior Vice President and Chief Marketing Officer

Desiree B.
Sales Director

Marni G.
Senior Director of Public Relations and Influencer Marketing, Portfolio Brands

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MacAndrews & Forbes and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/27/2018.
Display
Display
Last ran on CU Today on 3/23/2019.
TV
TV
Last ran on LOGO on 3/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/27/2018.
Display
Display
Last ran on CU Today on 3/23/2019.
TV
TV
Last ran on LOGO on 3/21/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MacAndrews & Forbes and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/27/2018.
Display
Display
Last ran on CU Today on 3/23/2019.
TV
TV
Last ran on LOGO on 3/21/2019.
Snapchat
Snapchat
Last ran on Snapchat on 11/27/2018.
Display
Display
Last ran on CU Today on 3/23/2019.
TV
TV
Last ran on LOGO on 3/21/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MacAndrews & Forbes Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MacAndrews & Forbes Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
MacAndrews & Forbes campaigns first seen Sep 2018.
MacAndrews & Forbes launched campaigns supporting 67 new product lines in the last twelve months, including Almay Thickening Mascara.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
MacAndrews & Forbes campaigns first seen Sep 2018.
MacAndrews & Forbes launched campaigns supporting 67 new product lines in the last twelve months, including Almay Thickening Mascara.