Macmillan Advertiser Profile


Macmillan
Book Publisher
175 Fifth Avenue, New York, NY US 10010
(646) 307-5151

Macmillan is part of Georg von Holtzbrinck GmbH and Co. KG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macmillan launched and advertised 116 new products in the past twelve months.

We have 11 people on file in marketing roles at Macmillan.

Summary


Macmillan is part of Georg von Holtzbrinck GmbH and Co. KG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macmillan launched and advertised 116 new products in the past twelve months.

We have 11 people on file in marketing roles at Macmillan.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at Macmillan, including Executives, Strategists, Media Buyers and Agency contacts.


Laura C.
Vice President of Associate Publisher

Samantha D.
Digital Marketing Manager

Lori T.
Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 11 decision makers for you to contact at Macmillan, including Executives, Strategists, Media Buyers and Agency contacts.


Laura C.
Vice President of Associate Publisher

Samantha D.
Digital Marketing Manager

Lori T.
Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macmillan and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/12/2019.
Display
Display
Last ran on https://www.denofgeek.com/us on 11/13/2019.
TV
TV
Last ran on Fox News on 10/4/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/12/2019.
Display
Display
Last ran on https://www.denofgeek.com/us on 11/13/2019.
TV
TV
Last ran on Fox News on 10/4/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macmillan and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 5/12/2019.
Display
Display
Last ran on https://www.denofgeek.com/us on 11/13/2019.
TV
TV
Last ran on Fox News on 10/4/2019.
Snapchat
Snapchat
Last ran on Snapchat on 5/12/2019.
Display
Display
Last ran on https://www.denofgeek.com/us on 11/13/2019.
TV
TV
Last ran on Fox News on 10/4/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macmillan Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macmillan Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Macmillan campaigns first seen Jun 2019.
Macmillan launched campaigns supporting 116 new product lines in the last twelve months, including In World Now.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Macmillan campaigns first seen Jun 2019.
Macmillan launched campaigns supporting 116 new product lines in the last twelve months, including In World Now.