Macmillan Publishers Advertiser Profile
Macmillan Publishers is part of Georg von Holtzbrinck GmbH and Co. KG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Macmillan Publishers launched and advertised 18 new products in the past twelve months.
We have 9 people on file in marketing roles at Macmillan Publishers.
We have 9 people on file in marketing roles at Macmillan Publishers.
Summary
Macmillan Publishers is part of Georg von Holtzbrinck GmbH and Co. KG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Macmillan Publishers launched and advertised 18 new products in the past twelve months.
We have 9 people on file in marketing roles at Macmillan Publishers.
We have 9 people on file in marketing roles at Macmillan Publishers.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Macmillan Publishers, including Executives, Strategists, Media Buyers and Agency contacts.
Mariel D.
Vice President Marketing, Macmillan Children’s
Jeff D.
Executive Vice President, Integrated Marketing & Audience Development
Karen M.
Executive Product Marketing Manager, Platform
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Macmillan Publishers, including Executives, Strategists, Media Buyers and Agency contacts.
Mariel D.
Vice President Marketing, Macmillan Children’s
Jeff D.
Executive Vice President, Integrated Marketing & Audience Development
Karen M.
Executive Product Marketing Manager, Platform
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macmillan Publishers and its subsidiaries.
Display
Last ran on Woman's World on 3/1/2024.
TV
Last ran on NBC on 2/16/2024.
Print
Last ran on London Review of Books in the 04/2024 issue.
Display
Last ran on Woman's World on 3/1/2024.
TV
Last ran on NBC on 2/16/2024.
Print
Last ran on London Review of Books in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macmillan Publishers and its subsidiaries.
Display
Last ran on Woman's World on 3/1/2024.
TV
Last ran on NBC on 2/16/2024.
Print
Last ran on London Review of Books in the 04/2024 issue.
Display
Last ran on Woman's World on 3/1/2024.
TV
Last ran on NBC on 2/16/2024.
Print
Last ran on London Review of Books in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macmillan Publishers Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Macmillan Publishers recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Macmillan Publishers recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Macmillan Publishers recently placed a programmatic ad on www.nypost.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macmillan Publishers Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Macmillan Publishers recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Macmillan Publishers recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Macmillan Publishers recently placed a programmatic ad on www.nypost.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Macmillan Publishers launched campaigns supporting 18 new product lines in the last twelve months, including Macmillan Learning.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Macmillan Publishers launched campaigns supporting 18 new product lines in the last twelve months, including Macmillan Learning.