Macy's Advertiser Profile
Macy's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macy's launched and advertised 74 new products in the past twelve months.
We have 216 people on file in marketing roles at Macy's, and 3 at their agencies.
We have 216 people on file in marketing roles at Macy's, and 3 at their agencies.
Summary
Macy's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macy's launched and advertised 74 new products in the past twelve months.
We have 216 people on file in marketing roles at Macy's, and 3 at their agencies.
We have 216 people on file in marketing roles at Macy's, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 219 decision makers for you to contact at Macy's, including Executives, Strategists, Media Buyers and Agency contacts.
Nata D.
Chief Merchandising Officer
Katie M.
Associate Director, Data Strategy
Kevin S.
Senior Manager, Search Engine Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 219 decision makers for you to contact at Macy's, including Executives, Strategists, Media Buyers and Agency contacts.
Nata D.
Chief Merchandising Officer
Katie M.
Associate Director, Data Strategy
Kevin S.
Senior Manager, Search Engine Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's and its subsidiaries.
Display
Last ran on VeryWell Mind on 11/1/2025.
TV
Last ran on Animal Planet on 12/1/2025.
Print
Last ran on East Bay Times in the 11/2025 issue.
Display
Last ran on VeryWell Mind on 11/1/2025.
TV
Last ran on Animal Planet on 12/1/2025.
Print
Last ran on East Bay Times in the 11/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's and its subsidiaries.
Display
Last ran on VeryWell Mind on 11/1/2025.
TV
Last ran on Animal Planet on 12/1/2025.
Print
Last ran on East Bay Times in the 11/2025 issue.
Display
Last ran on VeryWell Mind on 11/1/2025.
TV
Last ran on Animal Planet on 12/1/2025.
Print
Last ran on East Bay Times in the 11/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Macy's recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Macy's recently placed a direct ad on www.deadline.com. See where else they recently placed direct ads.
- Macy's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 17 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Macy's recently bought a Primetime Ads (Broadcast/Major Cable Networks) TV ad. See which other premium units they bought.
- Macy's recently placed a direct ad on www.deadline.com. See where else they recently placed direct ads.
- Macy's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 17 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
Macy's launched campaigns supporting 74 new product lines in the last twelve months, including Macy's Home Furnishings & Decor.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
Macy's launched campaigns supporting 74 new product lines in the last twelve months, including Macy's Home Furnishings & Decor.