Macy's is part of Macy's, Inc.. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macy's launched and advertised 22 new products in the past twelve months.

We have 35 people on file in marketing roles at Macy's, and 9 at their agencies.

Summary


Macy's is part of Macy's, Inc.. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Macy's launched and advertised 22 new products in the past twelve months.

We have 35 people on file in marketing roles at Macy's, and 9 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 44 decision makers for you to contact at Macy's, including Executives, Strategists, Media Buyers and Agency contacts.


Frank B.
Executive Vice President and Chief Marketing Officer

Ravi P.
Senior Vice President and Director of Digital

Aida N.
Manager of Advertising Media

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 44 decision makers for you to contact at Macy's, including Executives, Strategists, Media Buyers and Agency contacts.


Frank B.
Executive Vice President and Chief Marketing Officer

Ravi P.
Senior Vice President and Director of Digital

Aida N.
Manager of Advertising Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/7/2018.
Display
Display
Last ran on The Coveteur on 11/9/2018.
TV
TV
Last ran on VH-1 on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 7/7/2018.
Display
Display
Last ran on The Coveteur on 11/9/2018.
TV
TV
Last ran on VH-1 on 11/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/7/2018.
Display
Display
Last ran on The Coveteur on 11/9/2018.
TV
TV
Last ran on VH-1 on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 7/7/2018.
Display
Display
Last ran on The Coveteur on 11/9/2018.
TV
TV
Last ran on VH-1 on 11/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Macy's campaigns first seen Nov 2017.
Macy's launched campaigns supporting 22 new product lines in the last twelve months, including Macy's Center City.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Macy's campaigns first seen Nov 2017.
Macy's launched campaigns supporting 22 new product lines in the last twelve months, including Macy's Center City.