Macy's Private Labels Advertiser Profile
Department Store
151 West 34Th Street, New York, NY US 10001
(212) 494-3000
Macy's Private Labels is part of:
Macy's Private Labels is part of Macy's, Inc.. They spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Macy's Private Labels launched and advertised 3 new products in the past twelve months.
We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.
We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.
Summary
Macy's Private Labels is part of Macy's, Inc.. They spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Macy's Private Labels launched and advertised 3 new products in the past twelve months.
We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.
We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 30 decision makers for you to contact at Macy's Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.
Sharon O.
EVP, Chief Marketing Officer
Jill K.
Vice President, Content
Melissa M.
Digital Media Specialist
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 30 decision makers for you to contact at Macy's Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.
Sharon O.
EVP, Chief Marketing Officer
Jill K.
Vice President, Content
Melissa M.
Digital Media Specialist
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's Private Labels and its subsidiaries.
Native
Last ran on Wayfair on 4/1/2024.
Print
Last ran on Esquire in the 03/2024 issue.
Display
Last ran on YouBeauty on 3/1/2024.
Native
Last ran on Wayfair on 4/1/2024.
Print
Last ran on Esquire in the 03/2024 issue.
Display
Last ran on YouBeauty on 3/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's Private Labels and its subsidiaries.
Native
Last ran on Wayfair on 4/1/2024.
Print
Last ran on Esquire in the 03/2024 issue.
Display
Last ran on YouBeauty on 3/1/2024.
Native
Last ran on Wayfair on 4/1/2024.
Print
Last ran on Esquire in the 03/2024 issue.
Display
Last ran on YouBeauty on 3/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Macy's Private Labels recently placed a direct ad on www.wayfair.com/. See where else they recently placed direct ads.
- Macy's Private Labels recently placed a programmatic ad on www.esquire.com. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Macy's Private Labels recently placed a direct ad on www.wayfair.com/. See where else they recently placed direct ads.
- Macy's Private Labels recently placed a programmatic ad on www.esquire.com. In the last 12 months, they have partnered with Google and 4 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Macy's Private Labels launched campaigns supporting 3 new product lines in the last twelve months, including Martha Stewart Collection Kitchen Cookware.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Macy's Private Labels launched campaigns supporting 3 new product lines in the last twelve months, including Martha Stewart Collection Kitchen Cookware.