Macy's Private Labels Advertiser Profile


Macy's Private Labels
Department Store
151 West 34Th Street, New York, NY US 10001
(212) 494-3000
Macy's Private Labels is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Macy's Private Labels is part of Macy's, Inc.. They spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Macy's Private Labels launched and advertised 3 new products in the past twelve months.

We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.

Summary


Macy's Private Labels is part of Macy's, Inc.. They spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Macy's Private Labels launched and advertised 3 new products in the past twelve months.

We have 28 people on file in marketing roles at Macy's Private Labels, and 2 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Macy's Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.


Sharon O.
EVP, Chief Marketing Officer

Jill K.
Vice President, Content

Melissa M.
Digital Media Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 30 decision makers for you to contact at Macy's Private Labels, including Executives, Strategists, Media Buyers and Agency contacts.


Sharon O.
EVP, Chief Marketing Officer

Jill K.
Vice President, Content

Melissa M.
Digital Media Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's Private Labels and its subsidiaries.
Native
Native
Last ran on Amazon on 3/1/2024.
Print
Print
Last ran on Esquire in the 03/2024 issue.
Display
Display
Last ran on Safeway on 1/1/2024.
Native
Native
Last ran on Amazon on 3/1/2024.
Print
Print
Last ran on Esquire in the 03/2024 issue.
Display
Display
Last ran on Safeway on 1/1/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Macy's Private Labels and its subsidiaries.
Native
Native
Last ran on Amazon on 3/1/2024.
Print
Print
Last ran on Esquire in the 03/2024 issue.
Display
Display
Last ran on Safeway on 1/1/2024.
Native
Native
Last ran on Amazon on 3/1/2024.
Print
Print
Last ran on Esquire in the 03/2024 issue.
Display
Display
Last ran on Safeway on 1/1/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Macy's Private Labels Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Macy's Private Labels campaigns first seen Aug 2023.
Macy's Private Labels launched campaigns supporting 3 new product lines in the last twelve months, including On 34th at Macy's.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Macy's Private Labels campaigns first seen Aug 2023.
Macy's Private Labels launched campaigns supporting 3 new product lines in the last twelve months, including On 34th at Macy's.