Mars spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mars launched and advertised 10 new products in the past twelve months.

We have 45 people on file in marketing roles at Mars, and 31 at their agencies.

Summary


Mars spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mars launched and advertised 10 new products in the past twelve months.

We have 45 people on file in marketing roles at Mars, and 31 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 76 decision makers for you to contact at Mars, including Executives, Strategists, Media Buyers and Agency contacts.


Orla M.
Vice President and Chief Marketing Officer

Annie Z.
Senior Digital Investment Planner

Nicole B.
Digital Commerce Media Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 76 decision makers for you to contact at Mars, including Executives, Strategists, Media Buyers and Agency contacts.


Orla M.
Vice President and Chief Marketing Officer

Annie Z.
Senior Digital Investment Planner

Nicole B.
Digital Commerce Media Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mars and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/15/2019.
Video
Video
Last ran on People on 3/16/2019.
TV
TV
Last ran on ESPN Deportes on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/15/2019.
Video
Video
Last ran on People on 3/16/2019.
TV
TV
Last ran on ESPN Deportes on 3/15/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mars and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/15/2019.
Video
Video
Last ran on People on 3/16/2019.
TV
TV
Last ran on ESPN Deportes on 3/15/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/15/2019.
Video
Video
Last ran on People on 3/16/2019.
TV
TV
Last ran on ESPN Deportes on 3/15/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mars Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mars Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Mars campaigns first seen Jul 2018.
Mars launched campaigns supporting 10 new product lines in the last twelve months, including Dove Chocolate Baking Chips.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Mars campaigns first seen Jul 2018.
Mars launched campaigns supporting 10 new product lines in the last twelve months, including Dove Chocolate Baking Chips.